User choose a region or a brand when they are convinced that their needs are met the best way possible. The Content Campaign ensures that the user is provided with the relevant information for the decision-making process. It is set up in a way that the user directly interacts with the brand which is then measured in, for example, page impressions, evaluations, comments, recommendations or downloads.
In line with the budget, topic and period the appropriate measures and settings for a successful campaign are selected. A prerequisite for the Content Campaign is high-quality content. In case there is no suitable content on the Outdooractive Platform yet, the Content Campaign is ideally combined with the content services of the Editorial Division.