Content Campaign

The campaign for high-quality content within the right context

User choose a region or a brand when they are convinced that their needs are met the best way possible. The Content Campaign ensures that the user is provided with the relevant information for the decision-making process. It is set up in a way that the user directly interacts with the brand which is then measured in, for example, page impressions, evaluations, comments, recommendations or downloads.


In line with the budget, topic and period the appropriate measures and settings for a successful campaign are selected. A prerequisite for the Content Campaign is high-quality content. In case there is no suitable content on the Outdooractive Platform yet, the Content Campaign is ideally combined with the content services of the Editorial Division.

Your Advantages

Highly Interested Target Group

The distribution via Europe’s largest outdoor platform ensures maximum reach among the outdoor enthusiastic and affluent community.

Targeted Implementation

In order to achieve the desired results Outdooractive provides a mix of cross-media possibilities which can be adjusted dynamically.

Individual Campaign Design

Based on budget, topic focus, target groups and market as well as period the campaign is tailor-made to achieve the intended goal.

Lead Generation

By aligning the Branded Community with loyal customer relations the Content Campaign results in qualified leads.

Would you like to learn more about the Content Campaign?

We will be pleased to assist you.