B2B Product Manager (f/m/d) Customer Engagement and Growth

Immenstadt, Germany

As B2B Product Manager (f/m/d) Customer Engagement and Growth you will be part of the Product Management team at our head office in Immenstadt im Allgäu. Here, all measures for the product development/further development of our entire product lines web, mobile/app, cartography, print, online marketing - in the B2C as well as B2B market - are driven forward.

Your new job at Outdooractive entails

  • You are significantly responsible for the operationalization of the product strategy in the B2B business environment.
  • You are responsible for the implementation of projects for the further development of B2B products in terms of usability, quality and functionality.
  • This includes the consideration and introduction of best practices in the context of customer journey, UX design, analytics tools and methods from agile project management.
  • You organize usability tests, evaluate feedback from customers, users or internal stakeholders and derive the appropriate measures for action.
  • You work closely with the departments Development Web & App, Sales, Aftersales, Marketing and the management and represent the B2B product area of the Outdooractive platform.
  • You are responsible for the alignment and optimization of existing processes, KPIs and user interactions with regard to user behavior and increasing sales.
  • You keep an eye on technological developments through analyses and comparisons and carry out market and competitor observations.

What Outdooractive expects from you

  • You have a degree or relevant training with work experience in digital product management, (B2B) business development, software development or tourism management, ideally within the outdoor, tourism and/or destination marketing industry.
  • You are familiar with classic and modern traffic and lead generation, online marketing, website templates and content platforms as well as established CRM and CMS systems.
  • You are experienced in managing projects for the development and implementation of complex digital products.
  • You have a high affinity for the internet, a great passion for mobile & web development and are adept at using web analytics tools (e.g. Google Analytics), Excel and PowerPoint.
  • You are a team player with strong communication skills, enjoy approaching people and can communicate your own concepts to others in an understandable and convincing way.
  • You have a high passion for outdoor sports and innovative technologies.
  • You have a secure command of English.

What Outdooractive offers

Possibility to contribute to the further success within the increasing internationalization of the Outdooractive platform
Challenging, exciting tasks with best development prospects
Extensive organization possibilities and autonomous work
Further training
A flexible working hours model, flat hierarchies and an interesting career and further training management
Getting to know
An adequate introductory training to get to know Outdooractive
Team spirit
A cooperative atmosphere between colleagues, great staff events and a pleasant working environment within an outdoor-enthusiast team
A unique market-leading product in a global market
A working place with the beautiful Allgaeu mountains just outside the door

Become part of Outdooractive

We are looking forward to your compelling application (cover letter, CV, references) stating your earliest possible date of availability and your salary expectations.

Contact Person


Marcel Faulhaber, HR
Outdooractive AG
Missener Straße 18
87509 Immenstadt



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