Each destination has numerous topics. For the purpose of editing this abundance of content, we came up with the Outdooractive On-site Media Production. This results in content formats which inspire and charge a brand with adventures. Tailor-made for every communication channel and for every touch point of the customer journey, the user receives emotional and informative insights into the destination.
On-Site Media Production is the most comprehensive form of storytelling on Outdooractive. Editors with the necessary topic know-how do research on-site and edit the tours and topics in detail. They will share their adventure via a blog on the respective landing pages and via social media. Already existing content, such as POIs, is optimized and new content for the different categories (like the travel guide) is created. Apart from the creation of high-quality images, videos of tours or POIs etc. can also be integrated into the full-service package.