Innovative distribution channels for outdoor publications
Digitization does not only affect tourism, but also the media sector. In view of their distribution channels publishing houses, media companies and authors need to position themselves more broadly. After all, the need for high-quality, tailor-made content is still unbroken in the outdoor sector. This is why it is important to find new ways to satisfy this demand.
This is when Outdooractive takes on the role of both content agent and marketer. A marketplace for publications of outdoor publishing houses and authors has been integrated into the Outdooractive Platform. This way, your context-related content optimized for the digital distribution reach the target audience. The network with its miscellaneous channels, e.g. other outdoor portals, social-media channels and other multipliers, ensure maximum visibility. The whole infrastructure and software is provided by Outdooractive. The revenue from the digital sale go to the publishing house/author, while Outdooractive receives a commission.