Bad Peterstal-Griesbach is a pioneer in the introduction of digital visitor guidance in a hiking destination. Several parking lots for hikers are already being digitally tracked to determine how many cars are parked there. Nine WiFi trackers are currently being installed in the tourist information office, at the swimming pool, and at other important guest contact points. This data is transferred centrally to Destination Insights on Outdooractive.
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Outdooractive is pleased to announce the integration of Sentres, the leading portal specializing in tours, activities and accommodation in South Tyrol.
The acquisition is part of Outdooractive’s consistent international growth strategy. It expands the available product portfolio for our tourism partners.
They can look forward to additional opportunities to give their POI an optimal advertising presence on the Outdooractive platform and benefit from visibility in an active target group of more than 20 million users.
A cooperation for the climbing community and for the destinations that want to reach them
Two of the biggest names in the outdoor and climbing sector are joining up, bringing more content to Outdooractive users, and more web presence to destinations. It’s official: Outdooractive is cooperating with theCrag, the world’s largest climbing and bouldering platform.
The Outdooractive family has grown further: We welcome Outtt – the outdoor platform for Norwegian tourism.
The acquisition enables Outdooractive to take effective steps broadening its growth opportunities within the Scandinavian outdoor tourism markets. Outtt was found 2012 and specialized in mobile applications for iOS and Android. The platform provides outdoor insights through digital tools, interactive mapping, as well as curated trails, tips and insider guides. By partnering with local and regional providers to curate authentic wilderness experiences, the app connects Norway’s most-loved adventures and hidden gems to a growing domestic and international community.
„Germany’s best portals, communities and search engines” – Outdooractive among the best brands for the third time in a row
Outdooractive climbed the highest summit of the consumers and is, according to the persons responsible for the study DEUTSCHLAND TEST, a strong carabiner for consumers in the search for orientation.
In the DEUTSCHLAND TEST, the business magazine Focus-Money and the Wirtschaftsinstitut für Management- und Wirtschaftsforschung (IMWF) (Institute for Management and Economic Research) examine around 24,000 brands and companies. Here are the main parameters of the study:
- 24,000 brands
- from 396 product segments
- based on 86.6 million statements from online and social media
Such a comprehensive study on preferred brands has never been done before in Germany.
The interviewed customers issue Outdooractive a very good report:
The brand Outdooractive is the best in the market and also receives a top rating in the category technology.
With the distinction „Germany’s best portals, communities and search engines,” Outdooractive belongs to a select circle of the DEUTSCHLAND TEST. The distinction as “Germany’s Best” is the third of its kind in a row and thus a gratifying confirmation of the consistent focus on customers and users.
A detailed report on this topic appeared in the Focus special issue „Germany’s Best” (study 2020). (https://www.deutschlandtest.de/diebesten/)
(German video report; please turn on subtitles for English)
In a report by the “Bayerischen Rundfunks” (Bavarian Radio), the non-profit association “Digitize the Planet” was featured. The aim of the association is to digitize all relevant regulations, including the laws and local rules for the sustainable use of the environment. The Nagelfluhkette Nature Park is one of the pilot regions implementing a digital project to combat the degradation of nature.