In 2021, we all look forward to the season of travel again. With this anticipation, it is no secret that we will once again be faced with crowded hotspots once travel restrictions are lifted.
However, Outdooractive has the strategy how to counteract over-tourism challenges.
The Outdooractive family has grown further: We welcome Outtt – the outdoor platform for Norwegian tourism.
The acquisition enables Outdooractive to take effective steps broadening its growth opportunities within the Scandinavian outdoor tourism markets. Outtt was found 2012 and specialized in mobile applications for iOS and Android. The platform provides outdoor insights through digital tools, interactive mapping, as well as curated trails, tips and insider guides. By partnering with local and regional providers to curate authentic wilderness experiences, the app connects Norway’s most-loved adventures and hidden gems to a growing domestic and international community.
Since 2014 the DMO „Garda Trentino” has been working together with Outdooractive. The DMO uses the Outdooractive system to present to the guest the various outdoor adventures in an attractive and practical way and to present the area at the northern part of Lake Garda to the Outdooractive community as an attractive destination for their next vacation.
Read the very informative interview with Stefania Oradini, Marketing and Product Development at Garda Trentino S.p.A. – Azienda per il Turismo.
Outdooractive is pleased to announce the addition of 15 new team members this month, joining the headquarters office in Bavaria, Germany.
As part of an ambitious growth strategy, Outdooractive has filled over 40 new job openings so far this year, strengthening all departments and expanding services. With these newly-filled positions, Outdooractive grows its workforce to 170 employees, coming from more than 30 countries, and working in offices and subsidiaries across Europe, Asia, and the Americas. Seven additional recruits are expected to join the team this November.
As you are aware, Outdooractive recently completed its acquisition of ViewRanger, the UK’s market leader for outdoor tourism and MountNpass, France’s digital guide for cycling tourism. This pooling of technical expertise, human capital and industry knowledge, as well as our burgeoning community of users and business partners have already brought considerable changes and enhancements to the Outdooractive platform, opening up exciting and timely new opportunities for you as our client. You can benefit more than ever from an elevated brand exposure brought by wider reach and new and improved features that have already helped grow user engagement.
Slowly restrictions are being eased, but the lack of freedom to move and travel is nonetheless affecting the tourism industry worldwide. Guests are either still bound to lockdowns or limited to their close surroundings, looking for ways to go beyond their four walls and explore what’s close to home.
As a reliable partner presenting Europe’s largest outdoor platform, we feel committed to help you, your guests and the tourism industry on a fast track back to normality.
How? With our campaign #ExploreMyRegion, we show support to all the actors of tourism and especially push local tourism back to normality.
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