For the second year in a row Outdooractive was on site as a partner: At the DestinationCamp, which took place from May 22 to 24 at the Hamburg Chamber of Commerce, representatives of the tourism industry met to exchange views and ideas on challenges and developments. Data management, machine learning and artificial intelligence were important core topics. After the joint discussion, results and solutions were presented.
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Also this year the B2B travel fair “ITB China” took place in Shanghai. As already reported in the article “Hartmut Wimmer in Shanghai”, Outdooractive CEO, Hartmut Wimmer, was also there and personally got an overview of the latest trends on the Chinese tourism market. With him, he took the “ITB China Travel Trends Report” with the most important findings and forecasts for the Chinese travel year 2020.
In addition to numerous presentations by tourism experts and a varied supporting agenda, there will also be plenty of time to network during the Outdooractive Conference. The #oac19 partners will have the opportunity to present their services to the participants during the breaks as well as before and after the lectures and to go into more detail in personal conversations. In this blog article you can find out what this looks like and what other advantages partners also have.
Digitization is changing the behavior of guests along the entire customer journey. Destinations must adapt and have to be present where users look for information. But how and where do I reach potential guests? At this year’s Outdooractive Conference, this topic will be the focus of numerous lectures. Top-class experts will provide participants with strategies on how destinations can handle the change in user behavior and what opportunities guest communication offers.
In the “Digital Guest Behavior Forum” on Wednesday and Thursday, participants can expect, among other speakers, talks from:
Everyone is talking about market research and data analysis. How does a potential guest move on a booking platform? What information about the destination does he need at what time and on what channel? However, collecting information alone is not enough to answer these questions. Data must be prepared and structured in order to find the most effective way to use it. But many destinations are only at the beginning. At this year’s Outdooractive Conference, the topic will therefore be discussed over a whole day in the Data Analysis & Research Forum. Experts from the tourism industry will explain how data management can work successfully.