With their partnership, the two German tourism technology top-dogs combine their strengths and competencies to benefit destinations and expand the diversity of potential and existing customers multiple times over.
The out-and-out agency, neusta destination solutions (DS), and the world’s largest outdoor platform, Outdooractive, agree that by bundling their joint services, destinations get the best of both worlds and no longer have to decide for one or the other.
As you are aware, Outdooractive recently completed its acquisition of ViewRanger, the UK’s market leader for outdoor tourism and MountNpass, France’s digital guide for cycling tourism. This pooling of technical expertise, human capital and industry knowledge, as well as our burgeoning community of users and business partners have already brought considerable changes and enhancements to the Outdooractive platform, opening up exciting and timely new opportunities for you as our client. You can benefit more than ever from an elevated brand exposure brought by wider reach and new and improved features that have already helped grow user engagement.
Slowly restrictions are being eased, but the lack of freedom to move and travel is nonetheless affecting the tourism industry worldwide. Guests are either still bound to lockdowns or limited to their close surroundings, looking for ways to go beyond their four walls and explore what’s close to home.
As a reliable partner presenting Europe’s largest outdoor platform, we feel committed to help you, your guests and the tourism industry on a fast track back to normality.
How? With our campaign #ExploreMyRegion, we show support to all the actors of tourism and especially push local tourism back to normality.
A few months ago governments and individuals would have never imagined the state that we find ourselves in today. Within weeks, we all eventually realized: we are in this together. This is a crisis across all nations, industries and individuals.
At first, the crisis had a paralyzing effect on all of us. Due to the lack of experience, no-one was sure how to react and before we knew it, we were in the middle of a worldwide pandemic.
Even so, companies and economic branches have already learned from the past: it is important to react to a crisis, share relevant information and inform stakeholders, guests and buyers accordingly. Slowly, communication and actions have started to spread widely across the globe.
“We have been carrying out our work since 2009 to ensure that options for accessible leisure and vacations are expanded and made visible to guests. It is now only logical that we now include the existing information on accessibility in our travel planner, ”
explains Stefan Zindler, Managing Director of Rheinland-Pfalz Tourismus GmbH.
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