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Connecting accounts with partner apps provides destinations with even more data than before

By connecting with Garmin, Suunto, and our other partner apps Outdooractive users are now able to transfer their plans and routes to wearables and devices. These account connections also offer the possibility to transfer tracks recorded on a wearable to the user’s Outdooractive profile, which they can then edit and share with the community.

What does this mean for our destination customers?

Your guests can use the navigation function of their wearables to explore destinations in a dynamic yet simple way. At the same time, a new incentive has been created to publicly share experiences of a region. As a result of these account connections, we saw over 150,000 additional tracks uploaded in February alone. This automatically translates to greater data accrual within a destination and, as a result, our customers gaining more information and insights about their guests – a major benefit in terms of visitor management. Not only this, but an increase in content on the platform centered on a destination increases its exposure and, in turn, global visibility.

We have also seen a further 22,000 routes from the Outdooractive database being uploaded to Garmin and Suunto devices, which also benefits destinations in the distribution of their routes and content.

This development marks just the beginning and we aim to considerably expand account connections as a benefit to our customers on both sides of our business.  

Guiding hikers and protecting grazing livestock with Outdooractive

During hikes in the Alpine region, incidents with mother cows and guard dogs occur more and more often. The animals are exposed to enormous stress in the process and the confrontations may lead to accidents. In order to counteract this problem, Graubünden, in cooperation with Outdooractive, has initiated an innovative pilot project. 

One animal per herd have been equipped with a transmitter that transmits the animal’s location to a server every 30 minutes. This information is transferred to the Outdooractive platform within 24 hours. Afterwards, the pastures used are shown to visitors and the owners of the animals on the map. 

This enables Graubünden to inform outdoor sports enthusiasts before they start their route and to guide them specifically to safe areas where no grazing animals will be disturbed. A QR code attached to fences on site, serve those who decide on a spontaneous trip to share the data and find information quickly. In the future some grazing animals will also be equipped with transmitters on around 8.000 alpine pastures in Austria. The transmitted information will be visible in the online hiking maps of the Alpine Club and will be transferred to all Outdooractive maps. 

In the long term, conflicts between agriculture and tourism can be minimized and mutual understanding expanded. 

 

Management of Premium-Routes

Trail Management in My Business

Bad Peterstal-Griesbach has established itself as a premium hiking destination and set the focus on the quality of the hiking experience. With 4 certified premium trails and a well-maintained network of hiking trails, the small municipality in the National Park region is making a name for itself as a destination for quality-conscious hiking holidaymakers. To achieve this level of high quality, the municipality has digitalized its trail management on the basis of Outdooractive Trail Management.

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A hiking destination as a pioneer of digital visitor management

Bad Peterstal-Griesbach is a pioneer in the introduction of digital visitor guidance in a hiking destination. Several parking lots for hikers are already being digitally tracked to determine how many cars are parked there. Nine WiFi trackers are currently being installed in the tourist information office, at the swimming pool, and at other important guest contact points. This data is transferred centrally to Destination Insights on Outdooractive.

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Outdooractive acquires tour portal Sentres

Outdooractive is pleased to announce the integration of Sentres, the leading portal specializing in tours, activities and accommodation in South Tyrol.

The acquisition is part of Outdooractive’s consistent international growth strategy. It expands the available product portfolio for our tourism partners.

They can look forward to additional opportunities to give their POI an optimal advertising presence on the Outdooractive platform and benefit from visibility in an active target group of more than 20 million users.

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Outdooractive x theCrag

A cooperation for the climbing community and for the destinations that want to reach them

Two of the biggest names in the outdoor and climbing sector are joining up, bringing more content to Outdooractive users, and more web presence to destinations. It’s official: Outdooractive is cooperating with theCrag, the world’s largest climbing and bouldering platform.

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