All articles

All posts about Company

Guiding hikers and protecting grazing livestock with Outdooractive

During hikes in the Alpine region, incidents with mother cows and guard dogs occur more and more often. The animals are exposed to enormous stress in the process and the confrontations may lead to accidents. In order to counteract this problem, Graubünden, in cooperation with Outdooractive, has initiated an innovative pilot project. 

One animal per herd have been equipped with a transmitter that transmits the animal’s location to a server every 30 minutes. This information is transferred to the Outdooractive platform within 24 hours. Afterwards, the pastures used are shown to visitors and the owners of the animals on the map. 

This enables Graubünden to inform outdoor sports enthusiasts before they start their route and to guide them specifically to safe areas where no grazing animals will be disturbed. A QR code attached to fences on site, serve those who decide on a spontaneous trip to share the data and find information quickly. In the future some grazing animals will also be equipped with transmitters on around 8.000 alpine pastures in Austria. The transmitted information will be visible in the online hiking maps of the Alpine Club and will be transferred to all Outdooractive maps. 

In the long term, conflicts between agriculture and tourism can be minimized and mutual understanding expanded. 

 

Management of Premium-Routes

Trail Management in My Business

Bad Peterstal-Griesbach has established itself as a premium hiking destination and set the focus on the quality of the hiking experience. With 4 certified premium trails and a well-maintained network of hiking trails, the small municipality in the National Park region is making a name for itself as a destination for quality-conscious hiking holidaymakers. To achieve this level of high quality, the municipality has digitalized its trail management on the basis of Outdooractive Trail Management.

read more …

A hiking destination as a pioneer of digital visitor management

Bad Peterstal-Griesbach is a pioneer in the introduction of digital visitor guidance in a hiking destination. Several parking lots for hikers are already being digitally tracked to determine how many cars are parked there. Nine WiFi trackers are currently being installed in the tourist information office, at the swimming pool, and at other important guest contact points. This data is transferred centrally to Destination Insights on Outdooractive.

read more …

Outdooractive acquires tour portal Sentres

Outdooractive is pleased to announce the integration of Sentres, the leading portal specializing in tours, activities and accommodation in South Tyrol.

The acquisition is part of Outdooractive’s consistent international growth strategy. It expands the available product portfolio for our tourism partners.

They can look forward to additional opportunities to give their POI an optimal advertising presence on the Outdooractive platform and benefit from visibility in an active target group of more than 20 million users.

read more …

Outdooractive x theCrag

A cooperation for the climbing community and for the destinations that want to reach them

Two of the biggest names in the outdoor and climbing sector are joining up, bringing more content to Outdooractive users, and more web presence to destinations. It’s official: Outdooractive is cooperating with theCrag, the world’s largest climbing and bouldering platform.

read more …

Small destination, digitized big

Image: ©Kur und Tourismus GmbH Bad Peterstal-Griesbach

May we introduce: Our innovative pilot customer Bad Peterstal-Griesbach – national park community in the heart of the Black Forest. Together with us, they go through the complete program of digitization of a destination: from the map to individual guest profiles.

“Besides Oberstaufen, we are the first and only premium hiking destination in Germany. Therefore it is crucial for us to work with a strong partner, who understands us exactly and equips us with the best technology,” says Axel Singer, Managing Director of Kur- und Tourismus GmbH Bad-Peterstal Griesbach.

They are now the first customer to use Outdooractive’s entire range of solutions to digitize their destination and design it for the benefit of their guests.

They rely on our tried-and-tested database, into whose optimal structure all content can be easily imported.

Based on this, Bad Peterstal-Griesbach creates the foundations with its own digital travel guide to benefit from the automatic, generic reach provided by Outdooractive.

And of course, the overall package, as used by Bad Peterstal-Griesbach, provides the right answers to questions about digital visitor guidance right along with it.

Look forward to further insights into the collaboration in the future and follow our joint milestones on the way to digital Bad Peterstal Griesbach.