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Why regional destination apps are more important than ever before

The pandemic crisis and lockdowns worldwide are leading to a heavy increase in the number of visitors in some places as holidays abroad are not an option in most countries at the moment. Within weeks, the well-known hotspots of the touristic regions, which had already reached their limits on sunny weekends and holidays in the past, are proving to be overpopulated on a regular base now.

Simultaneously, the volume of day-tourists from the nearby regions rose to unheard of levels as these were some of the only remaining options for those looking for recreational activities in times when almost all of the alternatives were closed (swimming pools, museums, restaurants, etc.).

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Explore the images around the world – New image layer on the map

80% of all information is perceived through the eyes. Images play a very special role here. They arouse emotions and desires, can fascinate, inspire and impress. Our newly integrated image layer in the map layer is intended to focus more on the significance of images for our users.

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Managing data instead of advertising

Spending money on traditional advertising is not the future of destination marketing and this article seeks to explain how these changes are taking place.

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The must-have for future systems: data quality

Artificial intelligence – as any form of intelligence – is only capable of being as good as the data on which its answers and recommendations are based on. Within the topic of Machine Learning, data quality is more important as well as more problematic than ever before: Bad data can no longer be simply deleted or switched up as it is the case with traditional data analysis. In future, the relevant volume of data will be organized in Big Data if they want to remain relevant to Alexa, chatbots and co. Due to the big amount of data, the origin of (possibly false) data can rarely be identified and a subsequent adjustment of content (often derived from a third party) is rather difficult.

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