It is becoming more and more difficult for destinations to get the attention of users. Only 19% of holidaymakers still visit a DMO website when planning their holidays (with trends decreasing).
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Stop measuring nonsensical numbers: Common advertising Key Performance Indicators (KPIs) are not effective for tourism
The belief that there are universal KPIs is wrong. Key indicators can only be considered if they represent the key to success. Today’s Internet indicators mainly come from the advertising industry and are unsuitable for tourism and are not very effective.
Siegen-Wittgenstein is a best-practice example of how small and medium-sized DMOs can benefit from digitization – the key to success is leadership, community and the right tools. Siegen-Wittgenstein’s new Destination Website has been online since September. The region was the first partner to choose Outdooractive’s Destination Website. In the following article, Monika Dombrowsky, Managing Director of Siegen-Wittgenstein, together with Julia Hilpisch, responsible for Online Marketing, explains four things that can lead small and medium-sized DMOs to digital success.
The new Destination Web is not a vision for the future since it’s already been implemented in practice. As the first customer, Siegen-Wittgenstein benefits from the advantages of the easy-to-use modular system. But why is the Destination Web the ideal solution for the region?