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Finale Ligure strengthens its brand Final Outdoor Region – with Outdooractive

The world renowned MTB region Finale Ligure expands its outdoor range and places its trust in Outdooractive

From a popular vacation spot by the sea for Piedmontese and Milanese, Finale Ligure has developed over the last 20 years into a top destination and outdoor paradise for climbers, bikers and outdoor enthusiasts. With the introduction of the Finale Outdoor Region brand, the destination is poised to take on new challenges.

David Dall’Ara, IT Manager, born and residing in Finale Ligure, outdoor enthusiast and coordinator of the project in the field of digitalization and structured management of the outdoor offering, explains:

“Outdooractive is a platform that allows us to work concisely and accurately with attractions, routes and offers and to manage all information exclusively, thereby offering the user a quality product.”

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Why regional destination apps are more important than ever before

The pandemic crisis and lockdowns worldwide are leading to a heavy increase in the number of visitors in some places as holidays abroad are not an option in most countries at the moment. Within weeks, the well-known hotspots of the touristic regions, which had already reached their limits on sunny weekends and holidays in the past, are proving to be overpopulated on a regular base now.

Simultaneously, the volume of day-tourists from the nearby regions rose to unheard of levels as these were some of the only remaining options for those looking for recreational activities in times when almost all of the alternatives were closed (swimming pools, museums, restaurants, etc.).

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The official shortlist for the 2020 Outdooractive Awards

It is with great pride and pleasure that we can now announce the shortlist for the 2020 Outdooractive Awards. These partners of Outdooractive showed high commitment and dedication to generating content on the Outdooractive platform. Their important contribution inspires millions of outdoor enthusiasts. Given the current situation and the cancellation of the ITB, the awards ceremony has been postponed until further notice.

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Manage growth, define the DNA of your destination and reach the right guests.

‘Be careful what you wish for.’ This is a phrase that has been repeatedly used by Chris Doyle of the ATTA (Adventure Travel Trade Association). How right he is, as you can see in the ever louder discussions taking place about so-called ‘overtourism’. In many regions the steadily rising numbers of bookings are leading to symptoms of overload. How these might be counteracted is explored in this article.

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We connect you with your guests: reviews, questions & answers on outdooractive.com

Guests looking for a source of inspiration are able to search through a variety of tools, platforms and channels. However, destinations are losing more and more control over this defining phase of the customer journey. We want to give you back that control by offering the possibility to be able to communicate with your guests more efficiently and directly. These are the main drivers of an effective information exchange. It is also of central importance to be able to communicate with both current visitors and potential ones. Outdooractive provides the tool required for a direct interaction with the new ‘Questions & Answers’ function.

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