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No more relaunches

It is becoming more and more difficult for destinations to get the attention of users. Only 19% of holidaymakers still visit a DMO website when planning their holidays (with trends decreasing).

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Guest article Siegen-Wittgenstein: 4 tips for small and medium-sized DMOs in times of digitization

Siegen-Wittgenstein is a best-practice example of how small and medium-sized DMOs can benefit from digitization – the key to success is leadership, community and the right tools. Siegen-Wittgenstein’s new Destination Website has been online since September. The region was the first partner to choose Outdooractive’s Destination Website. In the following article, Monika Dombrowsky, Managing Director of Siegen-Wittgenstein, together with Julia Hilpisch, responsible for Online Marketing, explains four things that can lead small and medium-sized DMOs to digital success.

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