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Digitize the Planet e. V.

“Establishing the Digitize the Planet association makes us all very proud. Something is being done instead of just talking about what is needed and what is missing. It is a demanding task and there is a lot of work ahead of us, but I’m really looking forward to it. “

This was the remark of Mathias Behrens-Egge (of BTE Tourismus- und Regionalberatung), one of the founding members of the non-profit association, which launched on Thursday, March 5, 2020 in Berlin.

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The official shortlist for the 2020 Outdooractive Awards

It is with great pride and pleasure that we can now announce the shortlist for the 2020 Outdooractive Awards. These partners of Outdooractive showed high commitment and dedication to generating content on the Outdooractive platform. Their important contribution inspires millions of outdoor enthusiasts. Given the current situation and the cancellation of the ITB, the awards ceremony has been postponed until further notice.

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Measure the experience and the customer journey

There are successful managers who make the most important decisions on the basis of intuition and yet in order to accomplish building a digital platform, data-driven decisions are the modern-day prescription for success. Global market leaders such as booking.com or Amazon long ago did what the tourism industry should finally be doing now. Find out what this means below.

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A behind-the-scenes look: The new product ‘Destination Insights’

The first version of our new product ‘Destination Insights’ has arrived. We have been collecting an immense amount of data on the Outdooractive Platform for a number of years. On the one hand this has been tourism related such as regional descriptions and routes and on the other it has been personal data. We want to make the best use of this information in the future and make it available also to you. Join our pilot scheme now and look at your destination in an entirely different light.

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