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A behind-the-scenes look: The new product ‘Destination Insights’

The first version of our new product ‘Destination Insights’ has arrived. We have been collecting an immense amount of data on the Outdooractive Platform for a number of years. On the one hand this has been tourism related such as regional descriptions and routes and on the other it has been personal data. We want to make the best use of this information in the future and make it available also to you. Join our pilot scheme now and look at your destination in an entirely different light.

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Digitize your guests!

If you want to offer your guests the best possible service, you need to know their personal needs. Good hotel management today is able to greet all guests by name on arrival and automatically take their individual wishes into account during the entire stay. How this can be achieved for an entire destination is the subject of this article.

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Data must be distributable.

In tourism it is common to create complex websites. It is a fact that these websites no longer reach the desired target group because users have been using platforms for a long time. Nowadays the content has to be brought to the user – not the other way round. In this article you will find out which steps have to be taken.

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No more relaunches

It is becoming more and more difficult for destinations to get the attention of users. Only 19% of holidaymakers still visit a DMO website when planning their holidays (with trends decreasing).

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The Outdooractive Conference 2019: The speakers of the Digital Guest Behavior Forum

Digitization is changing the behavior of guests along the entire customer journey. Destinations must adapt and have to be present where users look for information. But how and where do I reach potential guests? At this year’s Outdooractive Conference, this topic will be the focus of numerous lectures. Top-class experts will provide participants with strategies on how destinations can handle the change in user behavior and what opportunities guest communication offers.

In the “Digital Guest Behavior Forum” on Wednesday and Thursday, participants can expect, among other speakers, talks from:

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