Destination marketing, how it has been taught and practiced for many years, doesn’t work anymore. Different market situations, changed user behavior and ongoing new technologies will significantly transform and expand the responsibilities of the classic DMO (destination marketing organization). To ensure a long-lasting competitiveness it is necessary to develop the marketing strategy into a management strategy.
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The e-bike market is booming. Millions of Germans already got the practical cycling companion – and the tendency keeps rising! Once labeled with an «elderly» image, it is now hyped as a high-tech machine for almost all types of bikes. This development provides an immense potential for tourism and a continuous improvement of the technology will only increase its relevance.