(German video report; please turn on subtitles for English)
In a report by the “Bayerischen Rundfunks” (Bavarian Radio), the non-profit association “Digitize the Planet” was featured. The aim of the association is to digitize all relevant regulations, including the laws and local rules for the sustainable use of the environment. The Nagelfluhkette Nature Park is one of the pilot regions implementing a digital project to combat the degradation of nature.
A few months ago governments and individuals would have never imagined the state that we find ourselves in today. Within weeks, we all eventually realized: we are in this together. This is a crisis across all nations, industries and individuals.
At first, the crisis had a paralyzing effect on all of us. Due to the lack of experience, no-one was sure how to react and before we knew it, we were in the middle of a worldwide pandemic.
Even so, companies and economic branches have already learned from the past: it is important to react to a crisis, share relevant information and inform stakeholders, guests and buyers accordingly. Slowly, communication and actions have started to spread widely across the globe.
“We have been carrying out our work since 2009 to ensure that options for accessible leisure and vacations are expanded and made visible to guests. It is now only logical that we now include the existing information on accessibility in our travel planner, ”
explains Stefan Zindler, Managing Director of Rheinland-Pfalz Tourismus GmbH.
‘Be careful what you wish for.’ This is a phrase that has been repeatedly used by Chris Doyle of the ATTA (Adventure Travel Trade Association). How right he is, as you can see in the ever louder discussions taking place about so-called ‘overtourism’. In many regions the steadily rising numbers of bookings are leading to symptoms of overload. How these might be counteracted is explored in this article.
Guests looking for a source of inspiration are able to search through a variety of tools, platforms and channels. However, destinations are losing more and more control over this defining phase of the customer journey. We want to give you back that control by offering the possibility to be able to communicate with your guests more efficiently and directly. These are the main drivers of an effective information exchange. It is also of central importance to be able to communicate with both current visitors and potential ones. Outdooractive provides the tool required for a direct interaction with the new ‘Questions & Answers’ function.
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