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Recent company growth propels international development in overtourism solutions

Outdooractive is pleased to announce the addition of 15 new team members this month, joining the headquarters office in Bavaria, Germany.

As part of an ambitious growth strategy, Outdooractive has filled over 40 new job openings so far this year, strengthening all departments and expanding services. With these newly-filled positions, Outdooractive grows its workforce to 170 employees, coming from more than 30 countries, and working in offices and subsidiaries across Europe, Asia, and the Americas. Seven additional recruits are expected to join the team this November.

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US expansion proceeding at an exponential pace

Since Outdooractive opened its US office two years ago, numerous destinations & travel professionals have recently joined the over 2100 partners that have been trusting us for over 25 years. Following the lead of Visit Salt Lake and the Cascade Loop we are pleased to welcome these members to the Outdooractive family:

  • The Destination Marketing Corporation for Otsego County
  • DeKalb, Georgia
  • Arizona Outback Adventures
  • Escape Campervans
  • The Appalachian Trail Conservancy

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ITB China: Opportunities and challenges in the Chinese travel market

Also this year the B2B travel fair “ITB China” took place in Shanghai. As already reported in the article “Hartmut Wimmer in Shanghai”, Outdooractive CEO, Hartmut Wimmer, was also there and personally got an overview of the latest trends on the Chinese tourism market. With him, he took the “ITB China Travel Trends Report” with the most important findings and forecasts for the Chinese travel year 2020.

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Hartmut Wimmer in Shanghai

In order to open up new markets, it is not enough to just integrate the language of the country into the website or translate texts. Every market is different, the players have different views and business behavior. It is important to know the market before entering it.

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French, Spanish, Italian, Chinese and Hebrew: integration of new languages into the Outdooractive Platform

Digitization and internationalization are inextricably linked. The translation of a website is an elementary step towards opening up new markets and target groups. With the integration of five new system languages, Outdooractive is on course for international growth – both in terms of its large partner network and in building a multicultural community.

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