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Finale Ligure strengthens its brand Final Outdoor Region – with Outdooractive

The world renowned MTB region Finale Ligure expands its outdoor range and places its trust in Outdooractive

From a popular vacation spot by the sea for Piedmontese and Milanese, Finale Ligure has developed over the last 20 years into a top destination and outdoor paradise for climbers, bikers and outdoor enthusiasts. With the introduction of the Finale Outdoor Region brand, the destination is poised to take on new challenges.

David Dall’Ara, IT Manager, born and residing in Finale Ligure, outdoor enthusiast and coordinator of the project in the field of digitalization and structured management of the outdoor offering, explains:

“Outdooractive is a platform that allows us to work concisely and accurately with attractions, routes and offers and to manage all information exclusively, thereby offering the user a quality product.”

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neusta destination solutions and Outdooractive establish a partnership

With their partnership, the two German tourism technology top-dogs combine their strengths and competencies to benefit destinations and expand the diversity of potential and existing customers multiple times over.

The out-and-out agency, neusta destination solutions (DS), and the world’s largest outdoor platform, Outdooractive, agree that by bundling their joint services, destinations get the best of both worlds and no longer have to decide for one or the other.

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Become a partner of the Outdooractive Conference

In addition to numerous presentations by tourism experts and a varied supporting agenda, there will also be plenty of time to network during the Outdooractive Conference. The #oac19 partners will have the opportunity to present their services to the participants during the breaks as well as before and after the lectures and to go into more detail in personal conversations. In this blog article you can find out what this looks like and what other advantages partners also have.

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Guest article Siegen-Wittgenstein: 4 tips for small and medium-sized DMOs in times of digitization

Siegen-Wittgenstein is a best-practice example of how small and medium-sized DMOs can benefit from digitization – the key to success is leadership, community and the right tools. Siegen-Wittgenstein’s new Destination Website has been online since September. The region was the first partner to choose Outdooractive’s Destination Website. In the following article, Monika Dombrowsky, Managing Director of Siegen-Wittgenstein, together with Julia Hilpisch, responsible for Online Marketing, explains four things that can lead small and medium-sized DMOs to digital success.

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