80% of all information is perceived through the eyes. Images play a very special role here. They arouse emotions and desires, can fascinate, inspire and impress. Our newly integrated image layer in the map layer is intended to focus more on the significance of images for our users.
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“We have been carrying out our work since 2009 to ensure that options for accessible leisure and vacations are expanded and made visible to guests. It is now only logical that we now include the existing information on accessibility in our travel planner, ”
explains Stefan Zindler, Managing Director of Rheinland-Pfalz Tourismus GmbH.
Winter is almost upon us and many winter sports fans are looking forward to the cold season. We are also finding it hard to wait for it to finally start again!
Every destination only exists once in the world. Therefore, why should the digital images exist umpteen times? Why should the various travel guides of the big internet platforms show different information if they inform about the very same destination? And why does Google know destinations better today than the destinations’ own websites and apps?
TYPO3 – next to Drupal, Joomla and WordPress – is one of the most popular open source content management systems in the German-speaking area. Roughly 500,000 websites worldwide are based on its technologies including many DMO websites. Numerous web agencies have specialized in programming tourism websites on the basis of TYPO3 or other web content management systems. But the time has come to rethink this strategy! The individual website of a tourism destination, that was once considered to be the central and vital medium, is losing its relevance. For many years the destination website was regarded as THE fundamental place for activities in tourism marketing. Many jobs in tourism destinations serve the purpose of filling a website with content, improve relevance by search engine optimization, create marketing campaigns to increase website relevance, buy range for a website, relaunch every three years and watch over KPIs.