Overcrowded parking lots, cluttered hiking trails and protesting locals – more and more places that have for many years strived from tourism are becoming overwhelmed by the onslaught of travelers, and this has been occurring even before the days of Corona. The enormous coverage in the media shows that “over tourism”, with all its associated problems, is the dominant theme of modern tourism. These increasingly negative trends are forcing those responsible to look for the right strategies and solutions.
All posts about Digitization
“Establishing the “Digitize the Planet” association makes us all very proud. Something is being done instead of just talking about what is needed and what is missing. It is a demanding task and there is a lot of work ahead of us, but I’m really looking forward to it. “
This was the remark of Mathias Behrens-Egge (of BTE Tourismus- und Regionalberatung), one of the founding members of the non-profit association, which launched on Thursday, March 5, 2020 in Berlin.
A competitive and evolving outdoor tourism industry and business environment demands the right tools to help keep you and your guests on track, which is why Outdooractive has introduced Outdooractive Business.
If you want to offer your guests the best possible service, you need to know their personal needs. Good hotel management today is able to greet all guests by name on arrival and automatically take their individual wishes into account during the entire stay. How this can be achieved for an entire destination is the subject of this article.
Stop measuring nonsensical numbers: Common advertising Key Performance Indicators (KPIs) are not effective for tourism
The belief that there are universal KPIs is wrong. Key indicators can only be considered if they represent the key to success. Today’s Internet indicators mainly come from the advertising industry and are unsuitable for tourism and are not very effective.