The basis of all digital processes is data. This is especially true in tourism. No inspiration, no travel planning, no booking and no on-site experience are conceivable without destination data in the future. ALL data. We have to start now! This article will tell you what you have to consider.
Siegen-Wittgenstein is a best-practice example of how small and medium-sized DMOs can benefit from digitization – the key to success is leadership, community and the right tools. Siegen-Wittgenstein’s new Destination Website has been online since September. The region was the first partner to choose Outdooractive’s Destination Website. In the following article, Monika Dombrowsky, Managing Director of Siegen-Wittgenstein, together with Julia Hilpisch, responsible for Online Marketing, explains four things that can lead small and medium-sized DMOs to digital success.
A website, as part of the digital overall strategy, is the figurehead of the virtual shop window in the World Wide Web. The Destination-Web is the state-of-the-art website of Outdooractive with maximum individualization. It is, like all components of a digital overall strategy, an output channel for the central Outdooractive database. The following blog entry will provide you with further information on what makes the Destination-Web so special.
TYPO3 – next to Drupal, Joomla and WordPress – is one of the most popular open source content management systems in the German-speaking area. Roughly 500,000 websites worldwide are based on its technologies including many DMO websites. Numerous web agencies have specialized in programming tourism websites on the basis of TYPO3 or other web content management systems. But the time has come to rethink this strategy! The individual website of a tourism destination, that was once considered to be the central and vital medium, is losing its relevance. For many years the destination website was regarded as THE fundamental place for activities in tourism marketing. Many jobs in tourism destinations serve the purpose of filling a website with content, improve relevance by search engine optimization, create marketing campaigns to increase website relevance, buy range for a website, relaunch every three years and watch over KPIs.