{"id":10034,"date":"2018-11-21T16:02:59","date_gmt":"2018-11-21T15:02:59","guid":{"rendered":"https:\/\/corporate.outdooractive.com\/oa-blog\/?p=10034"},"modified":"2018-11-22T08:02:41","modified_gmt":"2018-11-22T07:02:41","slug":"welche-gaeste-braucht-eine-destination","status":"publish","type":"post","link":"https:\/\/corporate.outdooractive.com\/oa-blog\/welche-gaeste-braucht-eine-destination\/","title":{"rendered":"Welche G\u00e4ste braucht eine Destination?"},"content":{"rendered":"<p>Wie reisen Digital Natives, Influencer und Hipster? Was bedeutet es f\u00fcr Destinationen, wenn die jungen Reisenden, beeinflusst durch Instagram, Facebook und Co. immer auf der Suche nach neuen, einzigartigen Orten und Attraktionen sind? Gleichzeitig jedoch der Massentourismus St\u00e4dte \u00fcberflutet und auch vor dem Basislager des Mount Everest nicht Halt macht?<\/p>\n<p><!--more--><\/p>\n<p><strong>Die junge Generation will individual statt pauschal<\/strong><\/p>\n<p>Jeder dritte Reisende h\u00e4lt mittlerweile Freunde und Follower durch t\u00e4gliche Posts und Storys \u00fcber die Urlaubsgeschehnisse auf dem Laufenden. Traumstr\u00e4nde, exotisches Essen und abenteuerliche Unternehmungen m\u00fcssen es sein, denn einfach nur am Strand liegen, daf\u00fcr erh\u00e4lt man keine Likes. Gleichzeitig gibt es Orte, die man als \u201eTraveller\u201c unbedingt gesehen haben muss. Besucht man diese Orte, stellen viele oft fest, dass sie sich den besten Fotoplatz mit hunderten weiteren Reisenden teilen.<\/p>\n<p>Doch sind es nicht gerade diejenigen Reisenden, die sich auch unterwegs noch \u00fcber Ziele und Angebote informieren, die den Mehrwert f\u00fcr Destinationen bringen? Reisende, die einen All-Inclusive-Urlaub oder Pauschalreisen gebucht haben, geben in der Regel vor Ort kein zus\u00e4tzliches Geld mehr aus.<\/p>\n<p>Sicherlich ist es eine Herausforderung und einiges an Arbeit, f\u00fcr jeden einzelnen ein individuelles Erlebnis zu schaffen. Die gezielte Ansprache von Individualtouristen reduziert Overtourismus, womit viele Regionen in der Haupturlaubszeit zu k\u00e4mpfen haben. Dass Quantit\u00e4t nicht alles ist, sagt auch die Adventure Travel Trade Association. W\u00e4hrend vier Individualtouristen einen Wert von 10.000 Doller erwirtschaften, muss f\u00fcr den gleichen Betrag eine Vielzahl an Pauschalurlaubern in die Region reisen.<\/p>\n<p><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/11\/MarketImpactsMassTourism.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10035 aligncenter\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/11\/MarketImpactsMassTourism-212x300.png\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/11\/MarketImpactsMassTourism-212x300.png 212w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/11\/MarketImpactsMassTourism-768x1086.png 768w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/11\/MarketImpactsMassTourism-724x1024.png 724w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/11\/MarketImpactsMassTourism-1080x1528.png 1080w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/11\/MarketImpactsMassTourism.png 1587w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a><\/p>\n<p>Die Marketingaktionen einer Destination sollten sich daher nicht mehr an die Masse wenden und m\u00f6glichst viele Touristen anlocken \u2013 das ist in den meisten F\u00e4llen bereits gelungen. Stattdessen sollten Sie den Fokus auf die Individualtouristen legen und diese mit speziellen Angeboten anziehen. Vielleicht ist gerade die junge Generation, die ohne Smartphone gar nicht erst an Urlaub denkt, die Chance f\u00fcr ein Umdenken bei Destinationen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie reisen Digital Natives, Influencer und Hipster? Was bedeutet es f\u00fcr Destinationen, wenn die jungen Reisenden, beeinflusst durch Instagram, Facebook und Co. immer auf der Suche nach neuen, einzigartigen Orten und Attraktionen sind? Gleichzeitig jedoch der Massentourismus St\u00e4dte \u00fcberflutet und auch vor dem Basislager des Mount Everest nicht Halt macht?<\/p>\n","protected":false},"author":87,"featured_media":10036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[478],"tags":[538],"class_list":["post-10034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-forschung","tag-overtourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Welche G\u00e4ste braucht eine Destination?<\/title>\n<meta name=\"description\" content=\"Wie reisen Digital Natives &amp; Influencer? 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