{"id":12504,"date":"2021-04-22T10:00:32","date_gmt":"2021-04-22T08:00:32","guid":{"rendered":"https:\/\/corporate.outdooractive.com\/oa-blog\/?p=12504"},"modified":"2021-04-22T10:04:21","modified_gmt":"2021-04-22T08:04:21","slug":"digitalisierung-einer-outdoor-destination","status":"publish","type":"post","link":"https:\/\/corporate.outdooractive.com\/oa-blog\/digitalisierung-einer-outdoor-destination\/","title":{"rendered":"Digitalisierung einer Outdoor-Destination"},"content":{"rendered":"

Distretto Turistico dei Laghi sichert sich mit Outdooractive seinen Erfolg f\u00fcr die Zukunft\u00a0<\/strong><\/h3>\n

Durch die Zusammenarbeit mit Outdooractive Italia<\/strong> unterst\u00fctzt<\/strong> und begleitet<\/strong> d<\/span>er<\/span>\u00a0<\/span>Distretto Turistico dei Laghi<\/a><\/strong>\u00a0<\/span>seine<\/strong> G\u00e4ste w\u00e4hrend der gesamten Reise<\/strong>. Mit der Digitalisierung ihres <\/span>Destination<\/span>s<\/span>-Angebots erh\u00e4lt die <\/span>Tourismusbeh\u00f6rde der Region Piemont<\/span> Zugang zu einer schnell wachsenden Community<\/strong> und sendet ihre Botschaften an Outdoor-Enthusiasten weltweit.<\/span><\/p>\n

Das Projekt-Team<\/span>,<\/span> Silvia Longo Dorni und Silvia Lorenzini <\/span>\u2013<\/span> Referentinnen f\u00fcr Marketing und Kommunikation <\/span>\u2013<\/span> sowie Simona Paracchini, Verwaltungsleiterin des Distretto Turistico <\/span>dei <\/span>Laghi (Lago Maggiore, Orta-See, Mergozzo-See und Ossola-T\u00e4ler), hat sich w\u00e4hrend der Pandemie bewusst f\u00fcr Outdooractive entschieden:<\/span><\/p>\n

\n

\u201eBei der Entwicklung unseres Outdoor-Angebots haben wir im Jahr 2020 die Notwendigkeit erkannt, unsere Destination im Ausland zu bewerben, insbesondere in unseren Zielm\u00e4rkten Frankreich, <\/span>der <\/span>Schweiz, Deutschland und den Niederlanden.<\/span>\u201c<\/span><\/p>\n<\/blockquote>\n

Im Gegensatz zu einer normalen Werbekampagne<\/span> erreicht <\/span>der<\/span> Distretto Turistico dei Laghi mit Outdooractive eine dauerhafte und nachhaltige Sichtbarkeit<\/strong>. Mit der Pflege <\/span>seiner<\/span> Destinations-Inhalte in dem branchenf\u00fchrenden Destination-Management-System, Outdooractive <\/span>Business<\/span>,<\/span> steigert er seine<\/strong> Reichweite<\/strong> \u00fcber die gesamte<\/span> Outdooractive Plattform. <\/span><\/p>\n

Die Durchf\u00fchrung einer detaillierten Zielgruppenanalyse von Outdooractive ermittelt die Pr\u00e4ferenzen der zuk\u00fcnftigen Besucher der Destination und dient als wichtige Hilfe f\u00fcr die gezielte Ansprache der richtigen G\u00e4ste. Erfahren Sie die spannenden Hintergr\u00fcnde im Interview mit dem Projekt-Team.<\/strong><\/span><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Distretto Turistico dei Laghi sichert sich mit Outdooractive seinen Erfolg f\u00fcr die Zukunft\u00a0 Durch die Zusammenarbeit mit Outdooractive Italia unterst\u00fctzt und begleitet der\u00a0Distretto Turistico dei Laghi\u00a0seine G\u00e4ste w\u00e4hrend der gesamten Reise. Mit der Digitalisierung ihres Destinations-Angebots erh\u00e4lt die Tourismusbeh\u00f6rde der Region Piemont Zugang zu einer schnell wachsenden Community und sendet ihre Botschaften an Outdoor-Enthusiasten weltweit. […]<\/p>\n","protected":false},"author":87,"featured_media":12502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,476],"tags":[654,416],"class_list":["post-12504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-partner","tag-case-study","tag-digitalisierung"],"yoast_head":"\nDigitalisierung einer Outdoor-Destination<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/digitalisierung-einer-outdoor-destination\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalisierung einer Outdoor-Destination\" \/>\n<meta property=\"og:description\" content=\"Distretto Turistico dei Laghi sichert sich mit Outdooractive seinen Erfolg f\u00fcr die Zukunft\u00a0 Durch die Zusammenarbeit mit Outdooractive Italia unterst\u00fctzt und begleitet der\u00a0Distretto Turistico dei Laghi\u00a0seine G\u00e4ste w\u00e4hrend der gesamten Reise. 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