{"id":12527,"date":"2021-05-25T18:00:25","date_gmt":"2021-05-25T16:00:25","guid":{"rendered":"https:\/\/corporate.outdooractive.com\/oa-blog\/?p=12527"},"modified":"2021-09-09T15:22:08","modified_gmt":"2021-09-09T13:22:08","slug":"die-weltweit-erste-live-tracking-heatmap-fuer-digitale-besucherleitsysteme","status":"publish","type":"post","link":"https:\/\/corporate.outdooractive.com\/oa-blog\/die-weltweit-erste-live-tracking-heatmap-fuer-digitale-besucherleitsysteme\/","title":{"rendered":"Die weltweit erste Live Tracking Heatmap f\u00fcr digitale Besucherleitsysteme"},"content":{"rendered":"<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-header=\"0\" class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" data-doc-id=\"1372038000001055011\" data-doc-type=\"writer\"><span>Outdooractive entwickelt die erste Live-Ansicht von G\u00e4sten, die Daten aus Hardware-Tracking mit GPS-Positionierung kombiniert, um Destinationen beim Management ihrer G\u00e4ste zu unterst\u00fctzen. Hier geben wir Ihnen einen ersten Einblick in einige der effektiven Funktionen der ersten Version, die ab sofort bestellt werden kann.<\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" data-doc-id=\"1372038000001055011\" data-doc-type=\"writer\"><!--more--><\/p>\n<h4 data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-header=\"0\" class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\"><strong>\u00dcber die Destination Heatmap: Live View und Map View Funktionen<\/strong><\/h4>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-header=\"0\" class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\"><span>Voraussetzung f\u00fcr eine gezielte und aktuelle Besucherlenkung ist es, die <strong>aktuelle Auslastung der Hotspots zu kennen und das potenzielle G\u00e4steaufkommen vorherzusagen. <\/strong><\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-header=\"0\" class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\"><span>Die GPS-Ortung von Outdooractive mobile und buddy beacon Nutzern wird mit dem Live-WiFi-Tracking von <a href=\"https:\/\/data.destination.one\/\">destination.one<\/a> und anderen Hardware-Trackern wie Fahrradz\u00e4hlern, Parkpl\u00e4tzen etc. kombiniert. Wir haben alle Quellen direkt auf der Plattform integriert, was zu einer visualisierten Heatmap oder einem &#8222;Beliebtheitsindex&#8220; f\u00fchrt. <\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" class=\"zw-paragraph\"><span>Die &#8222;<strong>Live View&#8220; <\/strong>Funktion (Bild unten) zeigt anonymisiert das<strong> Live-Volumen der Outdooractive-Nutzerstandorte<\/strong> zwischen 10 und 15 Uhr an einem sonnigen Samstag im April.<\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" class=\"zw-paragraph\"><span class=\"EOP\"> <a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2021\/05\/Heatmap-Gif_gross.gif\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2021\/05\/Heatmap-Gif_gross-1024x576.gif\" alt=\"\" width=\"1024\" height=\"576\" class=\"alignnone size-large wp-image-12529\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2021\/05\/Heatmap-Gif_gross-980x551.gif 980w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2021\/05\/Heatmap-Gif_gross-480x270.gif 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-header=\"0\" class=\"zw-paragraph heading0\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" style=\"text-align: center\"><em>Die meisten Benutzer sind um 10 Uhr morgens noch zu Hause und beginnen um 13 Uhr mit ihren Tagesausfl\u00fcgen. Um 15:00 Uhr deutet das erh\u00f6hte Verkehrsaufkommen darauf hin, dass viele Benutzer wahrscheinlich Aktivit\u00e4ten im Freien genie\u00dfen werden.<\/em><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" class=\"zw-paragraph\"><span>Mit der Funktion <strong>&#8222;Map View&#8220;<\/strong> kann aktiv \u00fcberwacht werden, welche Bereiche gerade von mobilen Nutzern angesehen werden, um die zuk\u00fcnftigen Reiseziele der G\u00e4ste vorherzusagen und <strong>m\u00f6gliche Szenarien des Verkehrsaufkommens zu prognostizieren.<\/strong><\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" class=\"zw-paragraph\"><span class=\"EOP\"> <a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2021\/05\/Samstag-10-Uhr-Live-Karte.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2021\/05\/Samstag-10-Uhr-Live-Karte-1024x581.jpg\" alt=\"\" width=\"1024\" height=\"581\" class=\"alignnone size-large wp-image-12530\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2021\/05\/Samstag-10-Uhr-Live-Karte-980x556.jpg 980w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2021\/05\/Samstag-10-Uhr-Live-Karte-480x272.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-header=\"0\" class=\"zw-paragraph heading0\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" style=\"text-align: center\"><em>An demselben sonnigen April-Samstag machen die Nutzer um 10 Uhr morgens ihre Reisepl\u00e4ne, die sich sp\u00e4ter an diesem Tag bis 15 Uhr als korrekt herausstellen.\u00a0\u00a0<\/em><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-header=\"0\" class=\"zw-paragraph heading0\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\"><span>Bei dem Einsatz unterschiedlicher Methoden der Datenerfassung und Tracking-Systemen werden die Daten DSGVO konform erfasst.<\/span><\/p>\n<h4 data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-header=\"0\" class=\"zw-paragraph heading0\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\"><strong>Was Sie erwarten k\u00f6nnen und welche zus\u00e4tzlichen Funktionen noch kommen werden<\/strong><\/h4>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-header=\"0\" class=\"zw-paragraph heading0\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\"><span>Sp\u00e4tere Erg\u00e4nzungen werden\u00a0<strong>erweiterte Optionen f\u00fcr die Datenansicht<\/strong> beinhalten sowie die M\u00f6glichkeit, auf <strong>historische Daten zuzugreifen<\/strong>, um die Produkte f\u00fcr Destinationen zu verbessern. Auf dieser Basis werden die Nutzer auch in der Lage sein, Trends bei den Besucherzahlen zu prognostizieren und sich bei Reiseentscheidungen besser vorzubereiten. <\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-header=\"0\" class=\"zw-paragraph heading0\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\"><span>In der Entwicklung sind weitere <strong>Kartenebenen mit Z\u00e4hldaten<\/strong>\u00a0durch die Schnittstelle zu\u00a0<a href=\"https:\/\/de.eco-counter.com\/\">Eco-Counter<\/a> sowie eine verst\u00e4rkte Hard- und Softwareunterst\u00fctzung, die auf die Bed\u00fcrfnisse von Destinationen zugeschnitten ist. Damit k\u00f6nnen Aktivit\u00e4ts-Trendberichte sowie Jahresverl\u00e4ufe erstellt und die Besucherverteilung verfolg werden, um Investitionen langfristig zu planen sowie zu verwalten.<\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" data-doc-id=\"1372038000001055011\" data-doc-type=\"writer\"><span>Wir werden Sie \u00fcber die spannenden Details auf dem Laufenden halten. Um die Live Tracking Heat Map zu nutzen, kontaktieren Sie bitte uns unter: <strong><a href=\"mailto:business@outdooractive.com\">business@outdooractive.com<\/a><\/strong>.<\/span><\/p>\n<p data-linerule=\"auto\" data-line-height=\"1\" data-tabpoints=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;fw_i&quot;:400}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;id&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.7647578124999996in&quot;,&quot;align&quot;:&quot;0&quot;,&quot;leader&quot;:&quot;0&quot;}]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-writer-border-info=\"{&quot;border-between&quot;:{&quot;color&quot;:&quot;rgb(0,0,0)&quot;,&quot;width&quot;:&quot;0.0px&quot;,&quot;type&quot;:&quot;solid&quot;},&quot;border-sides&quot;:[&quot;border-top&quot;,&quot;border-between&quot;,&quot;border-right&quot;,&quot;insideV&quot;,&quot;border-left&quot;,&quot;border-bottom&quot;]}\" data-doc-id=\"1372038000001055011\" data-doc-type=\"writer\">\n","protected":false},"excerpt":{"rendered":"<p>Outdooractive entwickelt die erste Live-Ansicht von G\u00e4sten, die Daten aus Hardware-Tracking mit GPS-Positionierung kombiniert, um Destinationen beim Management ihrer G\u00e4ste zu unterst\u00fctzen. Hier geben wir Ihnen einen ersten Einblick in einige der effektiven Funktionen der ersten Version, die ab sofort bestellt werden kann.<\/p>\n","protected":false},"author":87,"featured_media":12537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die weltweit erste Live Tracking Heatmap f\u00fcr digitale Besucherleitsysteme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/die-weltweit-erste-live-tracking-heatmap-fuer-digitale-besucherleitsysteme\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die weltweit erste Live Tracking Heatmap f\u00fcr digitale Besucherleitsysteme\" \/>\n<meta property=\"og:description\" content=\"Outdooractive entwickelt die erste Live-Ansicht von G\u00e4sten, die Daten aus Hardware-Tracking mit GPS-Positionierung kombiniert, um Destinationen beim Management ihrer G\u00e4ste zu unterst\u00fctzen. 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