{"id":13054,"date":"2022-03-07T14:10:15","date_gmt":"2022-03-07T13:10:15","guid":{"rendered":"https:\/\/corporate.outdooractive.com\/oa-blog\/?p=13054"},"modified":"2022-03-07T14:15:19","modified_gmt":"2022-03-07T13:15:19","slug":"von-analog-zu-digital-unsere-geschichte-im-podcast","status":"publish","type":"post","link":"https:\/\/corporate.outdooractive.com\/oa-blog\/von-analog-zu-digital-unsere-geschichte-im-podcast\/","title":{"rendered":"Von analog zu digital &#8211; Unsere Geschichte im Podcast"},"content":{"rendered":"<p><a href=\"https:\/\/open.spotify.com\/episode\/6e2BlRt5GCju5iz7CQIgZF\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2022\/03\/pocast-1024x486.jpg\" alt=\"\" width=\"1024\" height=\"486\" class=\"aligncenter wp-image-13056 size-large\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2022\/03\/pocast-980x466.jpg 980w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2022\/03\/pocast-480x228.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/p>\n<p>Hartmut Wimmer, CEO und Gr\u00fcnder von Outdooractive, war <strong>Gast im Podcast<\/strong> von <strong>\u201eAllg\u00e4u Digital\u201c. <\/strong>Im Gespr\u00e4ch mit Albert Heim, Head of Digital Transformation von Hochland, erl\u00e4utert er die Anf\u00e4nge unseres digitalen Unternehmens.<\/p>\n<p><!--more--><\/p>\n<p>Von pr\u00e4genden Lebensereignissen bis hin zur Entwicklung einer international vernetzten Plattform. Deutlich werden die Komplexit\u00e4t und die Herausforderung B2B und B2C im Einklang zu halten und wie Community Management auf eine neue Ebene gehoben wird. Fragen werden aufgegriffen, wie <strong>Besucherlenkung<\/strong> und <strong>nachhaltiger Tourismus<\/strong> mit Hilfe der passenden Tools erm\u00f6glicht werden kann und welche Rolle die Datenwissenschaft in der Zukunft spielt.<\/p>\n<p>Au\u00dferdem werden die Schwierigkeiten deutlich, ein digitales Unternehmen in einer Welt aufzubauen, die noch nicht bereit daf\u00fcr war. Mit einer &#8222;Wenn es die Technologie noch nicht gibt, dann bauen wir sie eben&#8220;-Einstellung hat er es geschafft, eine digitale Welt f\u00fcr den Tourismus zu schaffen.<\/p>\n<p>H\u00f6ren Sie rein und erfahren mehr:<\/p>\n<p><a href=\"https:\/\/open.spotify.com\/episode\/6e2BlRt5GCju5iz7CQIgZF\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2022\/03\/Jetzt_reinhoeren-300x110.png\" alt=\"\" width=\"155\" height=\"57\" class=\"aligncenter wp-image-13055\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hartmut Wimmer, CEO und Gr\u00fcnder von Outdooractive, war Gast im Podcast von \u201eAllg\u00e4u Digital\u201c. Im Gespr\u00e4ch mit Albert Heim, Head of Digital Transformation von Hochland, erl\u00e4utert er die Anf\u00e4nge unseres digitalen Unternehmens.<\/p>\n","protected":false},"author":87,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,476,3,139,477],"tags":[154,712,535,692,711,713,630,710],"class_list":["post-13054","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-partner","category-auszeichnungen","category-produkte","category-unternehmen","tag-allgau","tag-anfaenge","tag-besucherlenkung","tag-besuchermanagement","tag-digitale-welt","tag-herausforderung","tag-podcast","tag-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Von analog zu digital - Unsere Geschichte im Podcast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/von-analog-zu-digital-unsere-geschichte-im-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Von analog zu digital - Unsere Geschichte im Podcast\" \/>\n<meta property=\"og:description\" content=\"Hartmut Wimmer, CEO und Gr\u00fcnder von Outdooractive, war Gast im Podcast von \u201eAllg\u00e4u Digital\u201c. 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