{"id":13169,"date":"2022-05-24T15:32:33","date_gmt":"2022-05-24T13:32:33","guid":{"rendered":"https:\/\/corporate.outdooractive.com\/oa-blog\/?p=13169"},"modified":"2022-05-31T09:16:17","modified_gmt":"2022-05-31T07:16:17","slug":"community-of-practice","status":"publish","type":"post","link":"https:\/\/corporate.outdooractive.com\/oa-blog\/community-of-practice\/","title":{"rendered":"Community of Practice – Die Hauptveranstaltung"},"content":{"rendered":"

Am <\/span>11. Mai<\/strong> nahm Outdooractive an der zweiten <\/span>„Community of Practice“<\/strong>-Veranstaltung<\/strong> an der Hochschule Kempten teil. Die Veranstaltung richtete sich an alle relevanten Projekte<\/strong> rund um das Thema Besuchermanagement im Allg\u00e4u<\/strong> und hatte einige namhafte Besucher auf der Liste.<\/span><\/p>\n

<\/p>\n

Ziel der von Outdooractive initiierten und unterst\u00fctzten <\/span>Veranstaltungsreihe<\/span> ist es, alle Projekte zusammenzubringen und sinnvolle Kooperationen zu bilden, um das <\/span>Besuchermanagement voranzutreiben<\/span>. Nach dem ersten Online-Treffen im Februar hatten wir nun die Gelegenheit, uns pers\u00f6nlich zu treffen und Begegnungen in einem messe\u00e4hnlichen Umfeld<\/strong> zu schaffen.<\/span><\/p>\n

Beginnend mit einer Pitch-Session hatten die <\/span>17 Aussteller<\/strong> zwei Minuten Zeit, um das Publikum von ihrem Projekt zu \u00fcberzeugen und zu ihrem Stand einzuladen. In den folgenden dreieinhalb Stunden konnten die rund <\/span>60 Besucher<\/strong> von Stand zu Stand wandern, den Pr\u00e4sentatoren lauschen, mehr \u00fcber die Projekte auf Postern erfahren und an Diskussionen teilnehmen. <\/span><\/p>\n

Outdooractive pr\u00e4sentierte nicht nur grunds\u00e4tzlich den eigenen Ansatz zu Besuchermanagement im Allg\u00e4u, sondern auch den Aspekt der Nachhaltigkeit in Form der Beteiligung an verschiedenen Forschungsprojekten. Eines dieser Projekte war <\/span>ESKINAT<\/strong>\u00a0<\/span>(\u201e<\/span>E<\/strong>ntwicklung eines S<\/strong>trategiek<\/strong>onzepts zur Verbesserung der Verf\u00fcgbarkeit glaubw\u00fcrdiger I<\/strong>nformationen \u00fcber n<\/strong>achhaltige T<\/strong>ourismusangebote\u201c)<\/span>. Das Projekt wurde <\/span>durch das F\u00f6rderprogramm <\/strong><\/span>LIFT-Wissen des Bundesministeriums f\u00fcr Wirtschaft und Klimaschutz<\/strong> gef\u00f6rdert und drehte sich um die Rolle digitaler Plattformen beim Abgleich von Nachfrage und Angebot nachhaltiger Tourismusangebote<\/span>. <\/span>Projektpartner waren die Tourismusberatung Compass (Vertreter der Stiftung Green Destinations in Deutschland), die HNE Eberswalde und die RWU Ravensburg.<\/span><\/p>\n

Der Grund f\u00fcr die Beteiligung an dem Projekt war folgender: <\/span>Outdooractive spielt bereits eine wichtige Rolle bei der digitalen Transformation der Reisebranche. Unser Ziel ist es, auch in Zukunft Vorreiter in Sachen Nachhaltigkeit und Transformation im Tourismus<\/strong> zu sein, um f\u00fcr Sie als Kunden die nachhaltigsten L\u00f6sungen<\/strong> bieten zu k\u00f6nnen.<\/span><\/p>\n

Es geht darum wissenschaftliche Erkenntnisse dar\u00fcber gewinnen, wie Informationen<\/strong> zu nachhaltigen Tourismusangeboten auf einer digitalen Tourismusplattform effektiv dargestellt<\/strong> werden k\u00f6nnen (z.B. Filterung auf einer Karte, Icons zur Kennzeichnung nachhaltiger Angebote, Storytelling-Ans\u00e4tze, um Nutzer zu erreichen, usw.), um einerseits den Nutzern unserer Kunden das Auffinden solcher Angebote zu erleichtern<\/strong> und die Wichtigkeit des nachhaltigen Tourismus herauszustellen.<\/span><\/p>\n

Outdooractive soll die Plattform sein, die Ihren Nutzern und Besuchern die <\/span>zuverl\u00e4ssigsten Informationen<\/strong> \u00fcber nachhaltige Tourismusdestinationen, Leistungstr\u00e4ger und deren Angebote zur Verf\u00fcgung stellt.<\/span>\"\"<\/a><\/p>\n

 <\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Am 11. Mai nahm Outdooractive an der zweiten „Community of Practice“-Veranstaltung an der Hochschule Kempten teil. Die Veranstaltung richtete sich an alle relevanten Projekte rund um das Thema Besuchermanagement im Allg\u00e4u und hatte einige namhafte Besucher auf der Liste.<\/p>\n","protected":false},"author":87,"featured_media":13171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,478,477],"tags":[692,698,744,355,306],"class_list":["post-13169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-trends-forschung","category-unternehmen","tag-besuchermanagement","tag-community-of-practice","tag-eskinat","tag-nachhaltigkeit","tag-research"],"yoast_head":"\nCommunity of Practice - Die Hauptveranstaltung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/community-of-practice\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community of Practice - Die Hauptveranstaltung\" \/>\n<meta property=\"og:description\" content=\"Am 11. 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