{"id":8872,"date":"2017-10-02T16:54:07","date_gmt":"2017-10-02T14:54:07","guid":{"rendered":"https:\/\/corporate.outdooractive.com\/oa-blog\/?p=8872"},"modified":"2017-10-04T11:38:25","modified_gmt":"2017-10-04T09:38:25","slug":"das-war-die-outdooractive-conference-2017","status":"publish","type":"post","link":"https:\/\/corporate.outdooractive.com\/oa-blog\/das-war-die-outdooractive-conference-2017\/","title":{"rendered":"Das war die Outdooractive Conference 2017"},"content":{"rendered":"<p>Digitalisierung im Outdoor-Tourismus ist ein unaufhaltsamer Prozess, welchen es zu nutzen gilt \u2013 nur dann haben die Beteiligten Chancen den Entwicklungen am Markt stand zu halten und selbst die Vorz\u00fcge des digitalen Wandels f\u00fcr sich zu nutzen. Vom 26.-28.09.2017 wurde auf der Outdooractive Conference der Status Quo, die Chancen und Risiken und Zukunftsperspektiven des digitalen Wandels aus verschiedenen Perspektiven beleuchtet.<\/p>\n<p><!--more--><\/p>\n<p>Outdooractive blickt auf eine erfolgreiche Veranstaltung zur\u00fcck. In insgesamt 22 deutsch- und englischsprachigen Vortr\u00e4gen gaben renommierte Referenten den \u00fcber 150 Teilnehmern Impulse und Strategien f\u00fcr die digitale Transformation an die Hand. Im anschlie\u00dfenden Outdoor-Programm kamen alle Outdoor-Liebhaber noch einmal voll auf ihre Kosten: bei tollem Wetter konnte beim Canyoning, Mountainbiking, Climbing oder Hiking das Allg\u00e4u in seiner ganzen Pracht und Vielf\u00e4ltigkeit genossen werden. Im anschlie\u00dfenden Abend-Programm lie\u00dfen die Teilnehmer, Partner und Referenten die gesammelten Eindr\u00fccke noch einmal Revue passieren und kn\u00fcpften bei intensivem Networking neue Kontakte. Die einzigartige Atmosph\u00e4re machte die Verkn\u00fcpfung von spannenden Vortr\u00e4gen und einem abwechslungsreichem Outdoor-Programm gelungen und bescherte allen Beteiligten unvergessliche Tage.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Die 3 Keynotes im \u00dcberblick:<\/strong><\/h1>\n<h2>#1 Was schafft Wert, wenn alles digitalisiert ist?<\/h2>\n<p>Christoph Engl von der Brand Trust GmbH er\u00f6ffnete den ersten Veranstaltungstag mit seiner Keynote \u201eWas schafft Wert, wenn alles digitalisiert ist?\u201c. In seinem Vortrag stellt er die Marke als Wertsch\u00f6pfungsinstrument in den Mittelpunkt. Die Werte und Leistungen einer Destination m\u00fcssen digital und analog verkn\u00fcpft werden, um die eigene Destination in den K\u00f6pfen der G\u00e4ste zu verankern und sie im ges\u00e4ttigten Tourismus-Markt positionieren zu k\u00f6nnen.<\/p>\n<p><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1020490.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8873\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1020490-1024x639.jpg\" alt=\"\" width=\"450\" height=\"281\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1020490-1024x639.jpg 1024w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1020490-300x187.jpg 300w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1020490-768x480.jpg 768w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1020490-400x250.jpg 400w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1020490-1080x674.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<h2>#2 Shark Tank Online Distribution: Status Quo and Future Perspectives<\/h2>\n<p>Der Vortrag von Uwe Frers zog die Teilnehmer am Mittwochnachmittag in seinen Bann. Hier wurden die Zuh\u00f6rer vor allem \u00fcber die Relevanz von Plattformen in der heutigen Online-Distribution aufgekl\u00e4rt, es wurden die\u00a0 gro\u00dfen \u201ePlayer\u201c in der Tourismusbranche gegeneinander abgew\u00e4gt. Der Vorteil dieser Plattformen ist, dass man \u00fcber deren Nutzung ihr Marketing und ihre Software f\u00fcr den eigenen Vertrieb genutzt werden kann und so die Nutzer auf die eigenen Kan\u00e4le zu leiten. <u>Sein Tipp:<\/u> Auch kleine, spezifizierte Plattformen und Portale nutzen \u2013 diese sind oft auf ganz spezielle Themen fokussiert und k\u00f6nnen spezielle Suchanfragen besser beantworten. Werden sie nicht unterst\u00fctzt, bauen die gro\u00dfen Spieler ihr Monopol aus und verdr\u00e4ngen kleinere Unternehmen.<\/p>\n<p><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1020892.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8874\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1020892-1024x683.jpg\" alt=\"\" width=\"450\" height=\"300\" \/><\/a><\/p>\n<h2>#3 Leading in Digital, Transforming in Practice<\/h2>\n<p>Der zweite Vortragstag startete mit dem Impulsvortrag von Nick Hall. Er zeigte den Zuh\u00f6rern auf, dass online auch Inhalte erfolgreich sein k\u00f6nnen, denen kein unbezahlbares Budget zur Verf\u00fcgung steht. Zwar spiele bezahlter Content eine immer wichtigere Rolle \u2013 allerdings k\u00f6nnen Inhalte nach wie vor online viral verbreitet werden, wenn sie nur den richtigen Nerv treffen.<\/p>\n<p><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1030116.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8875\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1030116-1024x683.jpg\" alt=\"\" width=\"450\" height=\"300\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1030116-1024x683.jpg 1024w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1030116-300x200.jpg 300w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1030116-768x512.jpg 768w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/10\/P1030116-1080x721.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>Sie waren auch mit dabei und m\u00f6chten Ihre Eindr\u00fccke mit uns teilen? Nutzen Sie hierf\u00fcr <strong>#oac17<\/strong> und verbinden Sie sich mit uns. Auf der Webseite der\u00a0<a href=\"https:\/\/conference.outdooractive.com\/\">Outdooractive Conference<\/a>\u00a0k\u00f6nnen Sie in den n\u00e4chsten Tagen die Impressionen 2017 sowie die Vorbereitungen auf die Outdooractive Conference 2018 verfolgen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalisierung im Outdoor-Tourismus ist ein unaufhaltsamer Prozess, welchen es zu nutzen gilt \u2013 nur dann haben die Beteiligten Chancen den Entwicklungen am Markt stand zu halten und selbst die Vorz\u00fcge des digitalen Wandels f\u00fcr sich zu nutzen. Vom 26.-28.09.2017 wurde auf der Outdooractive Conference der Status Quo, die Chancen und Risiken und Zukunftsperspektiven des digitalen [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":8877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[479],"tags":[482],"class_list":["post-8872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veranstaltungen","tag-outdooractive-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das war die Outdooractive Conference 2017<\/title>\n<meta name=\"description\" content=\"Vom 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