{"id":9100,"date":"2017-11-22T14:54:12","date_gmt":"2017-11-22T13:54:12","guid":{"rendered":"https:\/\/corporate.outdooractive.com\/oa-blog\/?p=9100"},"modified":"2018-11-20T10:53:23","modified_gmt":"2018-11-20T09:53:23","slug":"eine-navigation-fuer-individuelle-markenerlebnisse","status":"publish","type":"post","link":"https:\/\/corporate.outdooractive.com\/oa-blog\/eine-navigation-fuer-individuelle-markenerlebnisse\/","title":{"rendered":"Eine Navigation f\u00fcr individuelle Markenerlebnisse"},"content":{"rendered":"<p>Die reine Entwicklung ausgekl\u00fcgelter Technologie reicht heutzutage nicht aus. Sie kann nur dann Erfolg verzeichnen, wenn sie von der Zielgruppe auch bedient und angewendet werden kann. Die neue App \u00fcberzeugt durch eine noch gezieltere Anwendung und eine leicht verst\u00e4ndliche Struktur, sodass die Technologie intuitiv bedient werden kann. Eine vereinfachte Navigation erm\u00f6glicht es, die Marke interaktiv erlebbar zu machen. Dahinter steckt eine durchdachte Architektur, die den Nutzer in den Mittelpunkt stellt.<\/p>\n<p><!--more--><\/p>\n<p>Das zentrale Navigationselement der neuen App ist ein modernes, nutzerfreundliches Hamburger-Men\u00fc. Bei einem Tab auf das Men\u00fc-Element \u00f6ffnet sich ein Navigationsmen\u00fc. Die Inhalte und die Reihenfolge sind frei w\u00e4hlbar. Der Vorteil dieser Darstellung ist eine Vielzahl von Funktionen hinter einer aufger\u00e4umten Oberfl\u00e4che zu verstecken.<\/p>\n<p><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152648_framed.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10025 aligncenter\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152648_framed-597x1024.png\" alt=\"\" width=\"300\" height=\"514\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152648_framed-597x1024.png 597w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152648_framed-175x300.png 175w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152648_framed-768x1317.png 768w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152648_framed-1080x1852.png 1080w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152648_framed.png 1698w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>F\u00fcr den Einstieg in die App sind zwei verschiedene Optionen m\u00f6glich, der neue Discover-Tab oder das AroundMe-Prinzip.<\/p>\n<h2><\/h2>\n<h2><strong>Einstieg #1: Der Discover-Tab<\/strong><\/h2>\n<p><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152642_framed.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10024 aligncenter\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152642_framed-175x300.png\" alt=\"\" width=\"300\" height=\"514\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152642_framed-175x300.png 175w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152642_framed-768x1317.png 768w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152642_framed-597x1024.png 597w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152642_framed-1080x1852.png 1080w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152642_framed.png 1698w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;background: white;vertical-align: baseline\">Mit dem Discover Tab kann \u00fcber das Outdooractive CMS eine individuelle Startseite generiert werden. Der Kunde kann die Inhalte eigenst\u00e4ndig pflegen, ihm steht hierzu ein Baukasten-System zur Verf\u00fcgung. Der Vorteil ist, dass die Startseite einfach auf die jeweilige Jahreszeit oder besondere Ereignisse angepasst werden kann. Der Gast wird durch den individuellen und emotionalen Einstieg in die Destination direkt zum St\u00f6bern animiert.<\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;background: white;vertical-align: baseline\"><span style=\"font-size: 10.0pt;font-family: 'Arial',sans-serif;color: #333333\">\u00a0<\/span><\/p>\n<h2><strong>Einstieg #2: Das AroundMe-Prinzip<\/strong><\/h2>\n<p><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152630_framed.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10023\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152630_framed-175x300.png\" alt=\"\" width=\"300\" height=\"514\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152630_framed-175x300.png 175w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152630_framed-768x1317.png 768w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152630_framed-597x1024.png 597w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152630_framed-1080x1852.png 1080w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2017\/11\/Screenshot_20181112-152630_framed.png 1698w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Beim AroundMe-Prinzip landet der Nutzer der App direkt in der Outdooractive Karte. Ihm werden hier alle relevanten Inhalte (z.B. Touren, Sehensw\u00fcrdigkeiten, POI,..) in seiner n\u00e4heren Umgebung angezeigt. Das sorgt durch die Standort-Verortung nicht nur f\u00fcr eine leichtere Orientierung, sondern gibt dem Gast direkt eine \u00dcbersicht \u00fcber die M\u00f6glichkeiten in seiner direkten Umgebung.<\/p>\n<h3><strong>\u00a0<\/strong><\/h3>\n<h3><strong>Weiterf\u00fchrende Blog-Artikel zur neuen Outdooractive App:<\/strong><\/h3>\n<p><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/die-naechste-generation-outdooractive-praesentiert-neue-app-2\/\" target=\"_blank\" rel=\"noopener\">Die n\u00e4chste Generation: Outdooractive pr\u00e4sentiert neue App<\/a><\/p>\n<p><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/die-neue-app-mit-modernster-vektor-karte\/\" target=\"_blank\" rel=\"noopener\">Die neue App mit modernster Vektor-Karte<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die reine Entwicklung ausgekl\u00fcgelter Technologie reicht heutzutage nicht aus. Sie kann nur dann Erfolg verzeichnen, wenn sie von der Zielgruppe auch bedient und angewendet werden kann. Die neue App \u00fcberzeugt durch eine noch gezieltere Anwendung und eine leicht verst\u00e4ndliche Struktur, sodass die Technologie intuitiv bedient werden kann. Eine vereinfachte Navigation erm\u00f6glicht es, die Marke interaktiv [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":9129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[139],"tags":[2],"class_list":["post-9100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produkte","tag-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eine Navigation f\u00fcr individuelle Markenerlebnisse<\/title>\n<meta name=\"description\" content=\"Die neue App besticht durch eine gezielte und leicht verst\u00e4ndliche Struktur, sodass die 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