{"id":9454,"date":"2018-03-22T11:34:01","date_gmt":"2018-03-22T10:34:01","guid":{"rendered":"https:\/\/corporate.outdooractive.com\/oa-blog\/?p=9454"},"modified":"2018-03-26T13:56:04","modified_gmt":"2018-03-26T11:56:04","slug":"content-ist-grenzenlos","status":"publish","type":"post","link":"https:\/\/corporate.outdooractive.com\/oa-blog\/content-ist-grenzenlos\/","title":{"rendered":"Content ist grenzenlos"},"content":{"rendered":"<p>Die ganze Welt spricht von Internationalisierung. Durch steigende M\u00f6glichkeiten im Reisesektor, Handel, Politik und der Gesellschaft an sich werden r\u00e4umliche Grenzen immer schwammiger. Im Internet sind diese quasi gar nicht mehr existent. Steigende M\u00f6glichkeiten erh\u00f6hen nat\u00fcrlich auch die Anforderungen.<\/p>\n<p><!--more--><\/p>\n<p>Der Tourismus steht hier vor gro\u00dfen Herausforderungen.\u00a0G\u00e4ste legen die Grenzen einer Destination selbst fest.\u00a0F\u00fcr sie umfasst eine Destination oft mehrere L\u00e4nder, Bundesl\u00e4nder, Regierungsbezirke oder Regionen. Ein kleiner Selbsttest: Wie grenzen Sie z. B. das Stichwort Bodensee geografisch ein? Oder die Alpen? F\u00fcr eine erfolgreiche G\u00e4stekommunikation sind eine B\u00fcndelung der Inhalte und die Kooperation verschiedener Leistungstr\u00e4ger notwendig, ansonsten verliert sich der Nutzer im Netz aus zu vielen unterschiedlichen Informationen.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Tourenportal internationaler Bodensee<\/strong><\/h2>\n<p>Die Vierl\u00e4nderregion Bodensee hat hier eine grenz\u00fcberschreitende L\u00f6sung gefunden. Das internationale Bodenseegebiet umfasst mehrere Regionen (z.B. Deutscher Bodensee, Thurgau, Vorarlberg, Oberschwaben) und mehrere L\u00e4nder (Deutschland, \u00d6sterreich, Schweiz, Liechtenstein). In ihrem <a href=\"https:\/\/touren.bodensee.eu\/de\/touren\/#zc=9,9.73114,47.47266\" target=\"_blank\" rel=\"noopener\">Regio<\/a> kann erstmals das internationale Bodensee- Tourenangebot grenz\u00fcberschreitend dargestellt werden. Bisher wurden bereits rund 500 Touren, unter bestimmten Qualit\u00e4tsvoraussetzungen, integriert. Der Kommunikationsbeauftragte der Internationalen Bodensee Tourismus GmbH, Markus B\u00f6hm, erkl\u00e4rt: \u201eWir bieten damit den Nutzern eine, auf ihre Bed\u00fcrfnisse und Vorstellungen, ma\u00dfgeschneiderte Auswahl an Bodenseetouren. Auch f\u00fcr die Beratung am Counter ist das neue Regio nat\u00fcrlich sehr hilfreich.\u201c F\u00fcr alle G\u00e4ste bedeutet das nicht nur mehr Service, sondern gleichzeitig eine einheitliche \u00dcbersicht \u00fcber das ganze Gebiet. \u201eDie Darstellung erfolgt genauso, wie der Gast den Erlebnisraum Bodensee auch wahrnimmt: n\u00e4mlich grenzenlos!\u201c, res\u00fcmiert Markus B\u00f6hm.<br \/>\n<a href=\"https:\/\/touren.bodensee.eu\/de\/\" target=\"_blank\" rel=\"noopener\">Hier k\u00f6nnen Sie die L\u00f6sung der Vierl\u00e4nderregion Bodensee ansehen.<\/a><\/p>\n<div id=\"attachment_9457\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/03\/Screen-Regio.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9457\" class=\"wp-image-9457 size-large\" src=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/03\/Screen-Regio-1024x519.jpg\" alt=\"\" width=\"1024\" height=\"519\" srcset=\"https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/03\/Screen-Regio-1024x519.jpg 1024w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/03\/Screen-Regio-300x152.jpg 300w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/03\/Screen-Regio-768x389.jpg 768w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/03\/Screen-Regio-1080x548.jpg 1080w, https:\/\/corporate.outdooractive.com\/oa-blog\/wp-content\/uploads\/sites\/3\/2018\/03\/Screen-Regio.jpg 1917w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-9457\" class=\"wp-caption-text\">Das Tourenportal der Vierl\u00e4nderregion Bodensee<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die ganze Welt spricht von Internationalisierung. Durch steigende M\u00f6glichkeiten im Reisesektor, Handel, Politik und der Gesellschaft an sich werden r\u00e4umliche Grenzen immer schwammiger. Im Internet sind diese quasi gar nicht mehr existent. Steigende M\u00f6glichkeiten erh\u00f6hen nat\u00fcrlich auch die Anforderungen.<\/p>\n","protected":false},"author":87,"featured_media":9456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[476,139],"tags":[50],"class_list":["post-9454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner","category-produkte","tag-tourenportal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content ist grenzenlos<\/title>\n<meta name=\"description\" content=\"G\u00e4ste legen die Grenzen einer Destination selbst fest.\u00a0F\u00fcr sie umfasst eine Destination oft mehrere L\u00e4nder, Bundesl\u00e4nder, Regierungsbezirke oder Regionen. 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