{"id":9865,"date":"2018-10-04T13:11:43","date_gmt":"2018-10-04T11:11:43","guid":{"rendered":"https:\/\/corporate.outdooractive.com\/oa-blog\/?p=9865"},"modified":"2019-01-22T12:51:31","modified_gmt":"2019-01-22T11:51:31","slug":"outdooractive-international-hartmut-wimmer-als-referent-in-spanien","status":"publish","type":"post","link":"https:\/\/corporate.outdooractive.com\/oa-blog\/outdooractive-international-hartmut-wimmer-als-referent-in-spanien\/","title":{"rendered":"Outdooractive International: Hartmut Wimmer als Referent in Spanien"},"content":{"rendered":"

Als Einer von insgesamt 78 internationalen Experten f\u00fcr Trails war Hartmut Wimmer, Gr\u00fcnder und CEO von Outdooractive vergangene Woche in Spanien bei der World Trails Conference vor Ort.<\/p>\n

Das World Trails Network setzt sich f\u00fcr die weltweite Vernetzung von Wegen ein. Ziel ist eine globale Zusammenarbeit f\u00fcr die Verbindung von Mensch und Natur. Gef\u00f6rdert werden sollen dabei unter anderem Umweltschutz, nachhaltige Entwicklung, Austausch von Best Management Praktiken oder Trailforschung. Die World Trails Conference fand vom 26. \u2013 29. September in Santiago de Compostela statt. Aus 35 L\u00e4ndern unter anderem aus Amerika, Brasilien, S\u00fcdafrika und China reisten die Teilnehmer an.<\/p>\n

<\/p>\n

Ich wurde eingeladen, einen Vortrag zu halten \u00fcber die M\u00f6glichkeiten der Digitalisierung eines Trails, also im Sinne unserer mitteleurop\u00e4ischen Welt, eines Fernweges, gleich welcher Aktivit\u00e4t.<\/p>\n

\"\"<\/a><\/p>\n

Die Konferenz und das dahinter stehende World Trails Network sind noch relativ jung (erst 7 Jahre alt), und bilden doch den internationalen Trend der Trails schon gut ab. Die Problemstellungen reichen vom richtigen Anlegen eines Weges, \u00fcber die Nachhaltigkeit, bis hin zum Management und der Vermarktung eines Weges auf der Basis von standardisierten Daten.<\/p>\n

\"\"<\/a><\/p>\n

Klar geworden ist, dass wir auf der ganzen Welt im Grunde die gleichen Probleme zu meistern haben, nur befinden wir uns in unterschiedlichen Phasen. W\u00e4hrend in Entwicklungsl\u00e4ndern wie Pakistan die Anlage und Markierung des Weges sowie die Akzeptanz in der Bev\u00f6lkerung eine wesentliche Rolle spielen, sind in anderen L\u00e4ndern eher die Unterhaltung und die Nachhaltigkeit eines Weges die Themen, die gel\u00f6st werden m\u00fcssen.<\/p>\n

\"\"<\/a><\/p>\n

In touristisch stark frequentierten Regionen ist man schon bei der Besucherlenkung und bei dem Management von Overtourism angelangt und sucht nach L\u00f6sungen f\u00fcr diese Art von Luxusproblemen.<\/p>\n

Allem gemeinsam ist die Erkenntnis, dass nur eine kollaborative und digitale L\u00f6sung zu dem Ziel f\u00fchren wird, gleichzeitig die Interessen der G\u00e4ste, der Locals und der Wegemanager \u201eunter einen Hut\u201c zu bringen.<\/p>\n

Gro\u00dfartig an der Conference und an dem World Trails Network ist der internationale Ansatz, die Themen auf der ganzen Welt zu vereinigen und internationale Standards zu schaffen. Da sind wir ja mit unserem j\u00fcngst ins Leben gerufenen Arbeitskreis \u201eBesucherlenkung digital und analog\u201c, der im Rahmen der Outdooractive Conference<\/a> stattfand, auf genau dem richtigen Kurs. Weiterf\u00fchrende Informationen zu dem Round Table gibt es demn\u00e4chst hier im Blog.<\/p>\n

Ich w\u00fcrde mir hoffen, dass wir und alle unsere Kunden und Partner es schaffen, einen internationalen Weg zu finden. Ein Anfang w\u00e4re schon, wenn eine solche internationale Organisation mehr Mitglieder aus den etablierten touristischen L\u00e4ndern h\u00e4tte und wenn zuk\u00fcnftig auch mehr deutschsprachige Teilnehmer bei einer solchen internationalen Conference anzutreffen w\u00e4ren.<\/p>\n

Die Zukunft des Tourismus ist auf jeden Fall international und unser Engagement sollte es auch sein. Mehr zur World Trails Conference<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Als Einer von insgesamt 78 internationalen Experten f\u00fcr Trails war Hartmut Wimmer, Gr\u00fcnder und CEO von Outdooractive vergangene Woche in Spanien bei der World Trails Conference vor Ort. Das World Trails Network setzt sich f\u00fcr die weltweite Vernetzung von Wegen ein. Ziel ist eine globale Zusammenarbeit f\u00fcr die Verbindung von Mensch und Natur. Gef\u00f6rdert werden […]<\/p>\n","protected":false},"author":8,"featured_media":9867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[479],"tags":[438,530],"class_list":["post-9865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veranstaltungen","tag-international","tag-speaker"],"yoast_head":"\nOutdooractive International: Hartmut Wimmer als Referent in Spanien<\/title>\n<meta name=\"description\" content=\"Das World Trails Network hat das Ziel zu einer globalen Zusammenarbeit aller Wegemanager f\u00fcr die Verbindung von Mensch und Natur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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