Visit Group and Outdooractive enter into Partnership Agreement

Outdooractive is the provider of map- and routing-technology for leading Scandinavian online agency Visit Group.

A great number of well-known tourism destinations have been using Outdooractive for a long time in order to use its full-service SaaS up to every single guest. It has been a completely different situation in Scandinavia, where the online agency Visit Group has always been the undisputed market leader for tourism destinations. In the course of the partnership agreement customers of Visit Group have the option to add services by Outdooractive with the help of a tailor-made interface.

Christian Lackner, Key Account Manager Scandinavia at Outdooractive, is more than happy about this partnership: „Following the build-up and extension of our customer base in Denmark, Sweden and especially Norway we have often been in touch with Visit Group since it is the partner of choice for tourism destinations when it comes to their online presence. This produced the idea of a partnership which was then quickly turned into an actual agreement.“

On Visit Group’s side Angelo Constantini, Product Manager WebX is also enthusiastic about the new partnership: „A common project for the Norwegian destination Geilo convinced us of Outdooractive’s superior map technology. That is why we got interested in making features by Outdooractive part of a standard offer for our customers. Since then two more customers of ours have already decided to integrate Outdooractive technology, thus actually making it nice win-win-win-situation for customer, Visit Group and Outdooractive alike.“

The partnership with Visit Group will enable Outdooractive to reach more potential customers in the Scandinavian market thus feeling well-equipped its further expansion plans there.