This privacy statement serves as information for the user about the nature, scope and purpose of the survey and use of personal data by the provider responsible
Outdooractive GmbH & Co. KG
Missener Straße 18
on this website (in the following called “offer”). The legal basis of data protection can be found in the Federal Data Protection Act and in the Telemedia Act.
Access data/ Server Logfiles
The provider surveys and saves data about access to the offer. These are the so-called Server Logfiles. The following is regarded as access data:
- The name of the website
- Referrer URL
- Date and time of the server request
- Transmitted data volume
- Browser type/ browser version
- The operating system used by the user
- IP address of the user
- Notification on successful retrieval
This protocol data is used for statistical evaluations for the purpose of operating, securing and optimising the offer. The provider, however, reserves the right to subsequently examine protocol data if it becomes aware of illegal use or if there is the justified suspicion of illegal use.
Personal data is individual information about personal or factual conditions of an identified or identifiable natural person. This is in particular, but not exclusively, the name, the email address, the phone number or the gender of a person, the respective hobbies or websites that a person visits.
The provider only surveys, uses or transmits data if it is legal or the users agree to the data survey.
Users have the possibility to create a profile in the provider’s offer. To that end a registration is necessary where every user has to enter the following data:
- First name and last name
- Email address
This data is used for the purpose of utilisation of the offer. This data is used to inform the user via email about relevant information in view of the offer or the registration as well as technical circumstances.
Contacting the provider
In case the user contacts the provider (e.g. via the contact form or the provider’s email address), the following data is saved: the information stated in the contact form or the email including the user’s contact data stated for the purpose of handling the request as well as in case of further questions arising. The data is not passed on without the user’s consent.
Comments and posts
Users registered on the website have the possibility to add comments and posts. In case users make use of these features, their IP addresses are saved. The reason is for the provider to be safeguarded against illegal contents created and published by users (e.g. insults, defamation, etc.). It is important to the provider that the creators of contents like that can be prosecuted and that is why the provider is interested in knowing the identities of these users. When users leave a comment or a post on the platform, they are informed about the reactions of other users (e.g. comments, follow-up contributions) by email. Users have the possibility to cancel the email system notifications in their respective user profiles. Furthermore, every email notification contains the concrete indication about the cancellation of system messages.
For sending the newsletter this offer uses Newsletter2Go, a service of Newsletter2Go GmbH, Nürnberger Str. 8, 10787 Berlin. When the newsletter is opened by a user, a tracking pixel is used. Via that tracking pixel, the following data is saved in Newsletter2Go: newsletter ID, the user’s email address, date and the time when the newsletter is opened. If the newsletter contains links, they also contain tracking information which enable the provider to see on which links the user clicked. This enables the provider to adapt the newsletter to the users’ interests. Via that tracking link, the following data is saved in Newsletter2Go: newsletter ID, the user’s email address, date and the time when the newsletter is opened.
The newsletter informs interested users about the provider and its offers on a regular basis.
If a user wants to receive the newsletter, the provider needs a valid email address as well as information that allow him to verify that the user actually is the owner of the stated email address, or if the owner of this email address agrees to the receipt of the newsletter. The data is exclusively used for sending the newsletter and is solely transmitted to the newsletter service Newsletter2Go GmbH. With the subscription to the newsletter the user’s IP address and the date of the subscription are saved. This serves as evidence in case a third person misuses the email address or subscribes to the receipt of the newsletter without the knowledge of the person entitled.
The user can revoke the consent of the storage of the data and the email address at any given time. The user can also revoke the data being used for sending the newsletter, as for instance, via the link “Unsubscribe” in the newsletter itself or by sending a message to the above-mentioned contact possibilities.
Integration of services and contents of third-party providers
It is possible that contents of third parties are integrated in this offer, such as YouTube videos, Google maps, RSS feeds or graphics of other websites. This requires that the provider of those services and contents (in the following called “third-party provider”) see the user’s IP address. The IP address is absolutely necessary for the presentation of those services and contents, as without knowing the IP address it would not be possible to send the services or contents to the browser of the respective user. The operator tries to solely use services or contents whose respective providers only use the user’s IP address for sending the contents. The provider, however, as no influence on whether the third-party provider stores the IP addresses for statistical purposes. In case the provider becomes aware of that, the users will be informed.
The users can inhibit the storage of cookies with the respective settings of your browser software. However, it is noted that in this case the users might not be able to fully use all of the features of this website. Moreover, user can inhibit the tracking of the data that is generated by cookies and refers to the website use (including the IP address) and the processing of data by Google by downloading and installing the browser plugin via the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser add-on or within browsers on mobile devices, please click on this link in order to inhibit the tracking by Google Analytics within the range of this website in the future. In doing so, an opt-out cookie is placed on your device. If you delete your cookies, you will have to click on this link once again.
Use of Google AdWords
In regards to its online marketing measures, the provider uses the online advertising service “Google AdWords” of Google Inc. (www.google.com). So that companies that pay for the advertisement (so called advertisers) can determine how many people buy the advertised products after clicking on the respective ad, Google uses a cookie (Conversion Tracking). The Conversion-Tracking Cookie is only saved on the terminal device if the user clicks on an ad advertised by Google on which the advertiser uses the Conversion Tracking. The Conversion-Tracking Cookie expires after 90 days and does not contain any pieces of information that might identify the users. As far as the cookie has not expired and users visit certain sites of the advertiser’s website both Google and the advertiser can tell that they clicked on the ad and have been transferred to this page. In doing so every advertiser receives a different cookie so that cookies cannot be tracked via the advertisers’ websites. Cookies for conversion tracking can be deactivated with users setting their browser in a way that cookies are blocked by the domain “googleadservices.com”. You’ll find additional hints about the data connection that comes with it and about the objection possibilities here: https://www.google.com/intl/en/policies/privacy/
Web tracking by the Scalable Central Measuring System
This offer uses analysis tools of third-party providers in order to adapt the offer to the demands of the client and to respectively improve the offer. With the help of the analysis tool the provider can tell where the user of the website comes from, which areas of the offer had been visited and how often and for how long certain sub-pages and categories had been visited. For this purpose the offer uses the technology of the INFOnline GmbH as a central metering service provider of the German Audit Bureau of Circulations “Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.” (IVW).
This offer uses the Scalable Central Measuring System (called SCMS in the following) of the INFOnline GmbH (http://www.infonline.de) for the assessment of statistical data for the use of this offer.
With this measurement procedure anonymous values are surveyed. The SCMS reach measurement either uses a cookie with the identifier “ioam.de”, “ivwbox.de”, a LocalStorage object or a signature created from automatically transferred pieces of information of the users’ browsers in order to recognise computer systems. The IP addresses are only used in an anonymised way.
The development of the reach measurement happened under the observation of data protection. The objective is to statistically determine the utilisation intensity and the number of users of a website. The user’s identity remains protected. The user does not receive any advertisement via the system.
For web offers which are members of the IVW (http://www.ivw.eu) or which participate in the survey “internet facts” the “Arbeitsgemeinschaft Online Forschung e.V.” [Working Group for Online Media Research] (called AGOF in the following – www.agof.de ) the utilisation statistics are published monthly by AGOF, the “Arbeitsgemeinschaft Media-Analyse e.V.” [Working Group for Media Analysis] (ag.ma – www.agma-mmc.de ) and the IVW, and can be viewed on http://agof.de , http://agma-mmc.de and http://www.ivw.eu. A part from publishing the data, the IVW revises the SCMS on a regular basis in view of its rule and data-protection compliant utilisation.
Further pieces of information about the SCMS can be viewed on the operator’s website of the SCMS, the INFOnline GmbH (https://www.infonline.de), on the privacy statement of AGOF (https://www.agof.de/datenschutz-allgemein/?lang=en) and on the website of the IVW (http://www.ivw.eu).
Data protection notice about advertisement
The sale of advertisement on the provider’s sites happens through Ströer Digital Media GmbH (marketer). The marketer uses so called “user targeting” in order to display user-specific ads. More information on the survey and utilisation of the data can be found on the following website of Ströer Digital Media GmbH: www.stroeer.de/digitale-werbung/werbemedien/targeting-data/datenschutz. There users find an overview of all technologies used by the marketer as well as the possibility to prohibit the survey from opt-out buttons for the targeting.
Special Regulations for the utilisation of the Outdooractive App and mobile websites
a) Tracking via the Scalable Central Measuring System (SCMS)
The provider’s Android and iOS apps also use the SCSM of the INFOnline GmbH (http://www.infonline.de) for the determination of statistical values for the utilisation of the offer.
In doing so, anonymous values are surveyed. The SCMS-reach measurement solely uses unambiguous identifiers of the terminal device which are transferred anonymously in order to recognise devices. The IP addresses are only used in an anonymised way.
Within the app, one can object to the data processing by deactivating the feature “transfer data” in the settings. It is to be noted that in doing so, only the measurement in the app is deactivated.
b) Survey of location data
The mobile websites and the provider’s apps survey the user’s location with their consent (GPS location data) in order to use motion data thus creating heat maps for the visualisation of maps enabling the users to assess which region and destination is especially popular. This data is solely surveyed in an anonymous way and cannot be traced back to a user’s profile.
The users’ precise location is only transferred and saved in the provider’s offer with the users’ explicit consent. That is the case when users of the app or the mobile website (called application in the following) allowed the utilisation of the GPS and use the tracking feature. When using the tracking feature by the application, the following data is transferred to the provider and saved in the user’s profile on the offer: images, waypoints, texts
It is possible to revoke the consent for the GPS-data transmission and for the tracking feature at any given time for the future. As an alternative the access to location data can be deactivated in the settings of the user’s mobile device.
c) Conversion Tracking
For measuring the success of an online-marketing measures within mobile apps, it arises at times that tracking codes of third providers are used. Their mere purpose is the attribution of an app installation to a download source. Moreover no personal user data is surveyed, saved or processed.
Right to information and revocation
In case the user does not agree anymore to the saving of personal data or if they become inaccurate, the provider will act on respective instruction and advise the deletion or blocking of their data or make the necessary modifications (as far as it is possible according to applicable law). Upon request, the user receives information about all personal data the provider has saved.
If you have questions about the survey, the processing or the usage of your personal data, for requests, corrections, blocking or deletion of data, as well as for revocation of given consents, please contact:
Outdooractive GmbH & Co. KG
Missener Str. 18