ALPIN integrates its tour content into the Outdooractive platform
ALPIN integrates its tour content into the Outdooractive platform
Mountain magazine ALPIN monetizes tour content digitally via Outdooractive
Partnership opens new revenue stream for specialist publishers in the outdoor sector
The mountain sports magazine ALPIN Magazin has integrated its tour content into the Outdooractive platform, creating a new digital revenue stream.
Alpine mountain tours from the magazine’s editorial portfolio are now available to Outdooractive Pro+ subscribers. The platform reaches more than 70 million outdoor enthusiasts worldwide.
The content is integrated into the platform as part of the Outdooractive Pro Alliance and monetized through the Pro+ subscription model. Content partners participate in the revenues generated by Premium subscriptions.
Digital reuse as a future model for specialist publishers
For specialist publishers, integration into platforms such as Outdooractive opens new opportunities to monetize existing content digitally.
Published monthly by Olympia-Verlag, ALPIN is one of the most established mountain sports magazines in the German-speaking market. For many years, the magazine has published tour recommendations, mountain reports, and reviews of equipment and safety in alpine sports.
With its integration into Outdooractive, these tour descriptions are now fully embedded in a digital touring platform for the first time – including maps, photos, navigation, and route planning.
“Our editorial team has been researching high-quality alpine tours for many years,” says Holger Rupprecht, Portal Manager at ALPIN.
“Through Outdooractive, these contents now reach an additional large international community alongside our own strong channels, while also becoming part of the digital tour planning used by many mountain sports enthusiasts.”
Platform economics instead of isolated solutions
Outdooractive views the integration of publishing content not merely as a secondary use of existing material, but as part of a broader structural shift in publishing.
“Of course this creates an additional revenue stream for publishers,” says Julian Kögel, Head of Content at Outdooractive.
“But the bigger point goes beyond that: specialist publishers possess enormous editorial expertise and are highly reliable and trustworthy sources. Platforms like Outdooractive can scale this content digitally and integrate it directly into real usage scenarios – in planning, navigation, and community.”
A signal to the publishing industry
The cooperation with Olympia-Verlag, which publishes ALPIN, is part of the Outdooractive Pro Alliance, a network of more than 9,000 partners from tourism, organizations, and content providers.
In addition to ALPIN, the network includes publishers and publications such as KOMPASS, Rother Bergverlag, ADAC Wanderführer, Delius Klasing, Wandermagazin SCHWEIZ, Schall-Verlag, Tappeiner Verlag, and Topoguide.de.
While destinations and organizations have been distributing their content through Outdooractive for years, the number of publishing partners is now also growing.
Outdooractive sees this as an emerging model for the industry: instead of building their own apps or platforms, specialist publishers can integrate their content directly into existing digital ecosystems.
