Outdooractive to speak at World Tourism Day
Simon Reuter, Senior Research Partnership Manager for Outdooractive, the world’s leading platform for outdoor and adventure tourism, will appear at 24 Hours of Travel Innovations on September 27, to share “The route to responsibility – digital trail management and marketing for sustainable destination development” with an international audience in travel and tourism.
Outdooractive’s Research department manages and implements research and innovation projects to find and establish sustainable, data-driven solutions to the challenges and questions in current tourism matters. Now, Outdooractive has been invited to be a part of the World Tourism Day Event 24 Hours of Travel Innovations, hosted by Destination Think, the globally recognized leader in destination marketing.
After registering free of charge, all content can be accessed from midnight on the international date line and therefore Central Europe from 10 a.m. on 26 September 2024
24 Hours of Travel Innovations, as the name suggests, will showcase 24 hours of keynotes, panel discussions and case studies about the latest innovations for tourism, travel, and communities. “It is a great pleasure for us to be invited to talk about trail-based tourism and the opportunities of digital innovation for the responsible development and management of outdoor and adventure travel destinations“, says Simon Reuter, Senior Research Partnership Manager for Outdooractive. He will speak about what Outdooractive has found to be “the route to responsibility – the sustainable development of destinations through digital trail management and marketing”. “At Outdooractive, we cooperate with the most innovative pioneers in sustainable tourism and use our technology to help manage visitors and destinations in an impact-orientated way. I am delighted to be able to share these approaches.”, Mr Reuter adds.
This event unleashes the best knowledge and proven solutions from around the world to take on challenges that the tourism industry manages, including:
- Forming coalitions to transform travel for the good of people and the planet,
- Leading a destination with community values,
- Attracting visitors who support those values,
- Preserving the things that draw visitors for future generations,
- Helping the community be heard and find the benefits and positivity from tourism,
- Navigating emerging situations that may be disruptors or risks to tourism,
- Providing ideas to the tourism industry to reduce operating costs,
- Addressing housing and social equity concerns,
- Measuring the success of adopting the latest innovations.
Travel and tourism professionals and those working to make changes in their own communities are invited to attend. Registration for this online event is free. Destination Think is producing 24 Hours in Travel Innovation with the destination leaders that have come together to drive innovation in tourism through a powerful collaboration that harnesses and shares collective experience and expertise in identifying and implementing improvements in travel.
For further information, please contact:
Outdooractive AG
Email: research@outdooractive.com
Links:
24 Hours in Travel Innovation Registration: https://innovate.destinationthink.com/
Outdooractive Platform: https://www.outdooractive.com
Outdooractive Research: https://corporate.outdooractive.com/de/research/
About Outdooractive
For 30 years, Outdooractive has been helping outdoor enthusiasts enjoy their experiences in nature safely and sustainably with its comprehensive web and app features and unique routing technology – from ambitious hikers to hobby skiers, weekend mountain bikers to professional riders. Outdooractive connects a worldwide community and collaborates with nearly 6,000 industry experts such as tourism organizations, guides, or trail managers to provide reliable tour suggestions and make officially recognized content easily accessible. For DMOs and other actors in tourism, Outdooractive offers a unique full-service SaaS product for effective, digital destination marketing to directly network all stakeholders down to the individual guest. CEO and founder Hartmut Wimmer is the initiator of numerous projects and a member of various alliances to create international standards in tourism and enable the easy exchange of high-quality data.