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Pixelpoint/dataCycle from Austria are the new partners of the Tourism Technology Alliance (TTA)

The alliance of leading tourism platforms continues to grow on an international level. TTA members Outdooractive, neusta, infomax websolutions, land in sicht, General Solutions, and Digitize the Planet welcome the Austrian provider of digital tourism solutions, Pixelpoint, with its data management system dataCycle, as new partners. This allows customers of Pixelpoint/dataCycle to easily exchange their data with other partners of TTA members in the future.

The Tourism Technology Alliance was founded in 2022 by the largest tourism platforms to enable easy data exchange between platforms and to standardize data structures so that tourism data can be distributed unhindered. Since then, individual, laborious, and error-prone interfaces between database systems are no longer necessary, and tourism destinations can synchronize their data between their accounts in the systems with the push of a button. Technical barriers are reduced, and all stakeholders in tourism are interconnected at the operational level. More and more leading platforms are joining the alliance, and the network of tourism data platforms continues to grow steadily.

Outdooractive CEO and TTA founding member Hartmut Wimmer is delighted with the success and international development of TTA: “With Pixelpoint/dataCycle, we have another important partner on board to expand the TTA data standards and to bring us closer to the goal of data unification with unhindered data exchange.”

Johannes Zlattinger, CTO of dataCycle GmbH, is also convinced of the newly formed partnership. “With the system, a standard for the exchange of tourism data has been created. For the benefit of destination customers and end users, who thus have access to the official data from the original sources in the destinations through many channels,” says Zlattinger.

The Tourism Technology Alliance will continue to be built internationally to have all relevant companies in the tourism industry as partners in the long term.

For further information, visit and, as well as this video about TTA

About TTA

The members of the Tourism Technology Alliance, TTA for short, see themselves as the voice of tourism technology providers. Together, they advocate for fair competition and transparent communication among themselves and towards tourism stakeholders to support innovations and put the consumer at the center of our actions. They represent the leading innovators in the field of tourism technology, including platforms, web agencies, booking systems, and data hubs.

About Outdooractive

Reliable, secure, and sustainable: For 30 years now, Outdooractive has been helping outdoor enthusiasts to fully enjoy their nature experiences with its comprehensive web and app features and unique routing technology – from avid hikers to hobby skiers, from weekend mountain bikers to professional riders. Outdooractive connects a global community and collaborates with nearly 5,000 industry experts such as tourism organizations, guides, or trail managers to provide reliable tour suggestions and make officially recognized content easily accessible. For DMOs and other tourism stakeholders, Outdooractive offers a unique full-service SaaS product for effective digital destination marketing to directly connect all stakeholders down to the individual guest. CEO and founder Hartmut Wimmer is the initiator of numerous projects and a member of various alliances to create international standards in tourism and enable the easy exchange of high-quality data.


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