Our worldwide outdoor platform

Maximum reach for your brand, destination and messages within relevant target audiences.

On our way to becoming the world’s largest outdoor platform

Outdooractive is the perfect companion for anyone who loves to be outdoors. The Outdooractive platform offers useful tools and tips for all outdoor activities – regardless of the season. To this end we exploit the whole potential of the digitization and connect the outdoor world more and more every single day. The international platform is based on central content data-base for the outdoor tourist sector. In line with the principle of solidarity everyone contributes to the content quality. In return they can use the information for their purposes. The network and the reach is growing more and more with each Community member.

Business customers

2.009 Partners

We support our partners from the tourism, sport, leisure and health sector from all over the world in the digital transformation. You communication gains more reach and relevance. Our partners’ customers and guests benefit from solutions which increase the pleasure of their nature adventure. For this we provide a comprehensive portfolio ranging from web, app, print or cartography products to online marketing and editorial services.

User

514.680 Community members

The fast growing Community with an athletic and sustainable lifestyle form the core of the Outdooractive platform. They enjoy the great diversity of well-researched contents. Every user is both quality manager and content creator: They can plan, comment on and evaluate tours, but also share their adventures.

Content

Outdoor is diversity. This manifests in the abundance of different contents from different sources which merge on the Outdooractive platform. Regardless of the activity and season you find inspiration and a reliable partner. Up-to-date and first-hand information is provided to outdoor enthusiasts at this very place including edited tours, current conditions, a digital travel guide, but also bookable offers. The platform is constructed in the way that it can authentically present the whole tourist infrastructure of a region. With the help of the Outdooractive Cartography and Technology geological data as well as content of destinations, publishing houses and users are linked in order for a user to interactively discover a region and its range of outdoor possibilities.

Tours

Tours

Different activities are shown interactively on a map – not only with GPX-tracks and pictures, but also with extensive descriptions of route, approach, equipment and experiences from other users.

Accommodation

Accommodation

Bungalows, apartments, hotels: Outdooractive displays all kinds of accommodations regardless if they are private lodgings or hotels.

Huts

Huts

In cooperation with the Alpine associations Outdooractive provides a holistic overview over huts regardless if they are in private hands or the hands of the Alpine associations.

Bookable offers

Bookable offers

Skiing lessons, a guided alpine tour, tickets to a museum, guided dogsledding: We display all offers clearly on a map – sortable by price, activity or region.

Ski resorts

Ski resorts

We display ski resorts in a modern way: Interactive ski maps and current lift status (open, closed) are enhanced with static data like prices, pictures and descriptions.

Weather

Weather

Our partner METgis provides us with current weather data, which are displayed individually to any tour.

Regions

Regions

Regions and places are displayed as autonomous pages and complemented by tours, places to visit, stories or offers.

Sights

Sights

Tourist attractions and sights are displayed on a map and can be attached to any matching tour.

Stories

Stories

Stories around regions, places or activities are displayed on a map and can be attached to tours, ski resorts or offers as well.

Protected areas

Protected areas

Sanctuary, biotope, nature reserve, national park…: Outdooractive shows all categories of protected areas including rules of conduct within the respective regions.

Snow depths

Snow depths

Outdooractive displays the current snow depth individually to any georeference.

Cross-country skiing trails

Cross-country skiing trails

Ski-tracks are differentiated by difficulty and are displayed interactively.

CMS

With the help of the Outdooractive CMS (Content Management System) our users’ content gets onto the platform. Even complex outdoor and tourism contents can easily be created with it. The advantage: The data only needs to be maintained and updated in one single place. On one hand Outdooractive offers the necessary interfaces to integrate the contents in the communication channels of our customers. On the other hand the system uses international data standards which enable to display the contents via the content-marketing network of the Outdooractive platform. This way our partners reach their target group exactly where they are online. Not only does the CMS put content into the right context, but it facilitates topics, such as rights management and provides a comprehensive reporting.

Outdooractive CMS

The database with the whole content

195.321 Tours

476.249 Sights

90.827 Accomodations

3.468 Offers

687 Ski Resorts

7.202 Current Conditions

32 Stories

32.321 Huts

Channels

The Outdooractive platform comprises a wide range of different output channels in the tourism, sport, leisure and health sector including portals, such as outdooractive.com or alpenvereinaktiv.com as well as different websites, apps, blogs, navigational systems, social networks and print products. As the data comply with international standards Outdooractive also is content supplier for international platforms and search engines. That is how our customers gain maximum reach and visibility.

Adventure provider

Trekkingchile
Paxwalk
Macs Adventure

Mobile

ORTOVOX
Vorarlberg
GIRO DELLE CIME

Manufacturers

Intersport
Mountain Equipment
Mammut

Healthcare sector

Novartis
ADAC Fahrrad Touren 2017
Wellnesshotel Rosenalp

Outdoor portals

outdooractive.com
ADAC SkiGuide 2017
alpenvereinaktiv.com

Travel portals

Wandern aktiv
DREAMANGO
Wikinger Reisen

Infrastructure

Go! Ofterschwang
Virtuelle Limeswelten
Luther to go

Navigation

Garmin
Corridor5
Falk

Bloggers

Hike + Bike
ulligunde.com
Der Hochtourist

Publishers

Salzburger Nachrichten
Süddeutsche Zeitung
Bergverlag Rother

Regions

Südtirol
Schwarzwald
Graubünden

Social networks

Instagram
Twitter
Facebook

Reach

Around 6 million users are reached via the content-marketing network of the Outdooractive platform per month. A medium tourism destination can, for example, triple its reach.

In real-time*

* Figures based on 12 months – updated on an hourly basis

4.161.992.307 Inserts

434.378.082 Site views

34.057.072 Activities

8.919.313 Downloads

Participate!

Become part of our platform and receive info material or a phone call.