On our way to becoming the world’s largest outdoor platform
Outdooractive is the perfect companion for anyone who loves to be outdoors. The Outdooractive platform offers useful tools and tips for all outdoor activities – regardless of the season. To this end we exploit the whole potential of the digitization and connect the outdoor world more and more every single day. The international platform is based on central content data-base for the outdoor tourist sector. In line with the principle of solidarity everyone contributes to the content quality. In return they can use the information for their purposes. The network and the reach is growing more and more with each Community member.
Business customers
2.009
Partners
We support our partners from the tourism, sport, leisure and health sector from all over the world in the digital transformation. You communication gains more reach and relevance. Our partners’ customers and guests benefit from solutions which increase the pleasure of their nature adventure. For this we provide a comprehensive portfolio ranging from web, app, print or cartography products to online marketing and editorial services.
User
514.680
Community members
The fast growing Community with an athletic and sustainable lifestyle form the core of the Outdooractive platform. They enjoy the great diversity of well-researched contents. Every user is both quality manager and content creator: They can plan, comment on and evaluate tours, but also share their adventures.
Content
Outdoor is diversity. This manifests in the abundance of different contents from different sources which merge on the Outdooractive platform. Regardless of the activity and season you find inspiration and a reliable partner. Up-to-date and first-hand information is provided to outdoor enthusiasts at this very place including edited tours, current conditions, a digital travel guide, but also bookable offers. The platform is constructed in the way that it can authentically present the whole tourist infrastructure of a region. With the help of the Outdooractive Cartography and Technology geological data as well as content of destinations, publishing houses and users are linked in order for a user to interactively discover a region and its range of outdoor possibilities.
CMS
With the help of the Outdooractive CMS (Content Management System) our users’ content gets onto the platform. Even complex outdoor and tourism contents can easily be created with it. The advantage: The data only needs to be maintained and updated in one single place. On one hand Outdooractive offers the necessary interfaces to integrate the contents in the communication channels of our customers. On the other hand the system uses international data standards which enable to display the contents via the content-marketing network of the Outdooractive platform. This way our partners reach their target group exactly where they are online. Not only does the CMS put content into the right context, but it facilitates topics, such as rights management and provides a comprehensive reporting.
Outdooractive CMS
The database with the whole content
Channels
The Outdooractive platform comprises a wide range of different output channels in the tourism, sport, leisure and health sector including portals, such as outdooractive.com or alpenvereinaktiv.com as well as different websites, apps, blogs, navigational systems, social networks and print products. As the data comply with international standards Outdooractive also is content supplier for international platforms and search engines. That is how our customers gain maximum reach and visibility.
Adventure provider
Trekkingchile
Paxwalk
Macs AdventureMobile
ORTOVOX
Vorarlberg
GIRO DELLE CIMEManufacturers
Intersport
Mountain Equipment
MammutHealthcare sector
Novartis
ADAC Fahrrad Touren 2017
Wellnesshotel RosenalpOutdoor portals
outdooractive.com
ADAC SkiGuide 2017
alpenvereinaktiv.comTravel portals
Wandern aktiv
DREAMANGO
Wikinger ReisenInfrastructure
Go! Ofterschwang
Virtuelle Limeswelten
Luther to goNavigation
Garmin
Corridor5
FalkBloggers
Hike + Bike
ulligunde.com
Der HochtouristPublishers
Salzburger Nachrichten
Süddeutsche Zeitung
Bergverlag RotherRegions
Südtirol
Schwarzwald
GraubündenSocial networks
Instagram
Twitter
FacebookReach
Around 6 million users are reached via the content-marketing network of the Outdooractive platform per month. A medium tourism destination can, for example, triple its reach.
In real-time*
* Figures based on 12 months – updated on an hourly basis
4.161.992.307
Inserts
434.378.082
Site views
34.057.072
Activities
8.919.313
Downloads
Participate!
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