Marketing Automation & Lead Generation Manager (f/m/d)
Immenstadt, Germany
As the person responsible for Marketing Automation & Lead Generation (f/m/d), you will be part of the "Platform Performance" team at our headquarters in Immenstadt im Allgäu. You will be responsible for our digital B2B sales process, lead generation, marketing automation and 360-degree data analysis of our B2B and B2C channels.
Your new job at Outdooractive entails
- You design, model and coordinate customised data-based marketing automation measures and processes for lead generation in our sales process.
- As part of the team, you will evaluate customer behaviour on our platform and derive lead campaigns for new and existing customers to ensure short-term and long-term success.
- You will be responsible for the architecture and quality of customer data for lead generation and marketing measures.
- You understand the functional and technical aspects of central applications and processes and act as a competent interface and single point of contact for internal stakeholders.
- You coordinate the strategic, functional and technical implementation of projects in the application landscape, including requirements management, customising topics, change and configuration management and the creation of necessary documentation for the applications and processes supported.
- You will actively drive the further development of our "Platform Performance" team and ensure the professional and methodological development of expertise.
What Outdooractive expects from you
- You have a degree in computer science, business informatics or a comparable degree in marketing management.
- You have relevant professional experience in the conception and application of marketing automation and processes and are always looking to improve and learn new things.
- You have knowledge of digital project management and agile methods.
- You think holistically, integratively and digitally, "out of the box" and are a real problem solver.
- You have strong analytical and conceptual skills.
- You are a team player - responsible, communicative, independent, detail-orientated and know how to inspire others.
- You are confident in stakeholder management and can weigh up different interests, mediate and find solutions.
- You are also characterised by a strong hands-on mentality.
- You communicate confidently in German and English.
What Outdooractive offers
Success
Possibility to contribute to the further success within the increasing internationalization of the Outdooractive platform
Challenge
Challenging, exciting tasks with best development prospects
Self-responsibility
Extensive organization possibilities and autonomous work
Further training
A flexible working hours model, flat hierarchies and an interesting career and further training management
Getting to know
An adequate introductory training to get to know Outdooractive
Team spirit
A cooperative atmosphere between colleagues, great staff events and a pleasant working environment within an outdoor-enthusiast team
Uniqueness
A unique market-leading product in a global market
Location
A working place with the beautiful Allgaeu mountains just outside the door
Become part of Outdooractive
We are looking forward to your compelling application (cover letter, CV, references) stating your earliest possible date of availability and your salary expectations.
Contact Person
