What’s the potential of offering E-Bikes at destinations?
The e-bike market is booming. Millions of Germans already got the practical cycling companion – and the tendency keeps rising! Once labeled with an «elderly» image, it is now hyped as a high-tech machine for almost all types of bikes. This development provides an immense potential for tourism and a continuous improvement of the technology will only increase its relevance.
5 reasons why offering e-bikes is interesting for both guests and destinations:
#1: Due to the support of the electric motor, longer tours are a lot easier to manage. Thus, guests not only get to see more of the area, but also build a bigger emotional connection to the destination.
#2: Cycling partners of different physical capabilities get a chance to enjoy the experience as equals. E-bikes can be individually adjusted to balance out deficits, which increases guest contentment.
#3: It relieves the environment. Tours that you would usually use your car for can now easily be managed with an e-bike. Especially hills are no longer a challenge. This does not only reduce emissions, but the destination’s image also profits in the long term.
#4: Riding an e-bike is healthy and motivating. The bike’s motor solely enhances the steps, but does not replace them. An e-bike does not ride on its own. The guest keeps fit outdoors and thus strengthens the immune system and trains joints. It is also a lot of fun!
#5: To offer e-bikes opens up your destination to a whole new target group that otherwise might not have considered your destination as relevant.
The demand is there – now it is about creating an adequate offer:
More and more guests make a point of looking for comprehensive and sustainable offers for their vacation destinations. That includes rental e-bikes. Movelo assists you in implementing this offer for you destination. As an expert for rental e-bikes, they offer a full-service concept (e-bikes with the most up-to-date technology by FOKUS and Kalkhoff, logistics, full comprehensive insurance, e-bike-service and support) to touristic businesses to improve their guest offers. The company provides the use of e-bikes in monthly installments without any additional or risky financial costs. Moreover, movelo cooperates with EBIKE HOLIDAY, an e-bike holiday website. It collects and displays all information and data relevant to the e-bikes topic. Movelo-partners receive a media package for the website that is included in the rental price. With the interactive EBIKE HOLIDAY’S route planner the portal is also part of the Outdooractive platform. Here, the guest can choose between thousands of e-bike tours or create an own adventure. For the first time it will also include rental and charging station.
Do you have any questions for movelo? It is best to contact the team directly via info@movelo.com or 0049 8651 76 29 97-0.
