The categories ‘Notices’ and ‘Closures’ make it easier to communicate current updates to guests and others in the region. Now this helpful feature has been optimized and refined to provide even more accurate information and greater control in respect of affected areas.
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Guests looking for a source of inspiration are able to search through a variety of tools, platforms and channels. However, destinations are losing more and more control over this defining phase of the customer journey. We want to give you back that control by offering the possibility to be able to communicate with your guests more efficiently and directly. These are the main drivers of an effective information exchange. It is also of central importance to be able to communicate with both current visitors and potential ones. Outdooractive provides the tool required for a direct interaction with the new ‘Questions & Answers’ function.
The cornerstone of Outdooractive is its maps and the goal is to continue to develop all their associated services and optimize them with new applications. The quality of the routes suggested by Outdooractive’s route planner depends on how up-to-date the data is for both the existing trail network and the Outdooractive Routing Service. For all Pro and Pro+ users, especially in the D-A-CH region, the official data of surveying authorities is available. The Outdooractive route planner can also generate route suggestions using the data of OpenStreetMap (OSM).
The first version of our new product ‘Destination Insights’ has arrived. We have been collecting an immense amount of data on the Outdooractive Platform for a number of years. On the one hand this has been tourism related such as regional descriptions and routes and on the other it has been personal data. We want to make the best use of this information in the future and make it available also to you. Join our pilot scheme now and look at your destination in an entirely different light.
Outdooractive and its corporate partners represent the world’s single largest alliance of marketing professionals in the tourism sector. More and more publishers, trade associations and sports equipment manufacturers are using the Outdooractive Platform as a focal point for their corporate content and in doing so these contributors are gaining access to high-end customers who are seeking out quality services and products.