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Digitalizing an Outdoor Destination

Distretto Turistico dei Laghi secures its future success with Outdooractive

By working with Outdooractive Italia, Distretto Turistico dei Laghi supports and accompanies its guests throughout their entire trip. With the digitalization of its destination offer, the Piedmont Region Tourism Authority gains access to a fast-growing community and sends its messages to outdoor enthusiasts worldwide.

The project team, Silvia Longo Dorni and Silvia Lorenzini – Marketing and Communication Officers – and Simona Paracchini, Administrative Manager of Distretto Turistico Laghi (Lake Maggiore, Lake Orta, Lake Mergozzo and Ossola Valleys), made a conscious decision to use Outdooractive during the pandemic:

“Concerning the development of our outdoor offer, we recognized in 2020 the need to promote our destination abroad, especially in our target markets, France, Switzerland, Germany, and the Netherlands.”

Unlike a normal advertising campaign, Distretto Turistico dei Laghi achieves lasting and sustainable visibility with Outdooractive. By maintaining their destination content in the industry-leading destination management system, Outdooractive Business, they increase their reach across the entire Outdooractive platform.

A detailed target group analysis implemented by Outdooractive determines the preferences of the destination’s future visitors and serves as an important aid for addressing the right guests.
Find out the exciting background in the interview with the project team.


Understandable for the guest, no additional effort for you

Image: ©, Logo: ©Région Dents du Midi

The notorious “Swiss Wall” in the Région Dents du Midi is one of the top 10 hardest ski slopes in the world. From the summit of the Chavanette, the slope plunges down at an angle of 37° and offers 400 meters of drop over a length of 1 km.

For the Région Dents du Midi, this was a decisive criterion for working with Outdooractive, confirms Jean-Baptiste Godard from the Région Dents du Midi.

The possibility of displaying content in German, French, and for international guests in English without additional effort is an important building block on the way to optimal guest service.

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Finale Ligure strengthens its brand Final Outdoor Region – with Outdooractive

The world renowned MTB region Finale Ligure expands its outdoor range and places its trust in Outdooractive

From a popular vacation spot by the sea for Piedmontese and Milanese, Finale Ligure has developed over the last 20 years into a top destination and outdoor paradise for climbers, bikers and outdoor enthusiasts. With the introduction of the Finale Outdoor Region brand, the destination is poised to take on new challenges.

David Dall’Ara, IT Manager, born and residing in Finale Ligure, outdoor enthusiast and coordinator of the project in the field of digitalization and structured management of the outdoor offering, explains:

“Outdooractive is a platform that allows us to work concisely and accurately with attractions, routes and offers and to manage all information exclusively, thereby offering the user a quality product.”

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