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Recent company growth propels international development in overtourism solutions

Outdooractive is pleased to announce the addition of 15 new team members this month, joining the headquarters office in Bavaria, Germany.

As part of an ambitious growth strategy, Outdooractive has filled over 40 new job openings so far this year, strengthening all departments and expanding services. With these newly-filled positions, Outdooractive grows its workforce to 170 employees, coming from more than 30 countries, and working in offices and subsidiaries across Europe, Asia, and the Americas. Seven additional recruits are expected to join the team this November.

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„Germany’s best portals, communities and search engines” – Outdooractive among the best brands for the third time in a row

Outdooractive climbed the highest summit of the consumers and is, according to the persons responsible for the study DEUTSCHLAND TEST, a strong carabiner for consumers in the search for orientation.

In the DEUTSCHLAND TEST, the business magazine Focus-Money and the Wirtschaftsinstitut für Management- und Wirtschaftsforschung (IMWF) (Institute for Management and Economic Research) examine around 24,000 brands and companies. Here are the main parameters of the study:

  • 24,000 brands
  • from 396 product segments
  • based on 86.6 million statements from online and social media

Such a comprehensive study on preferred brands has never been done before in Germany.

The interviewed customers issue Outdooractive a very good report:
The brand Outdooractive is the best in the market and also receives a top rating in the category technology.

With the distinction „Germany’s best portals, communities and search engines,” Outdooractive belongs to a select circle of the DEUTSCHLAND TEST. The distinction as “Germany’s Best” is the third of its kind in a row and thus a gratifying confirmation of the consistent focus on customers and users.

A detailed report on this topic appeared in the Focus special issue „Germany’s Best” (study 2020). (https://www.deutschlandtest.de/diebesten/)

Finale Ligure strengthens its brand Final Outdoor Region – with Outdooractive

The world renowned MTB region Finale Ligure expands its outdoor range and places its trust in Outdooractive

From a popular vacation spot by the sea for Piedmontese and Milanese, Finale Ligure has developed over the last 20 years into a top destination and outdoor paradise for climbers, bikers and outdoor enthusiasts. With the introduction of the Finale Outdoor Region brand, the destination is poised to take on new challenges.

David Dall’Ara, IT Manager, born and residing in Finale Ligure, outdoor enthusiast and coordinator of the project in the field of digitalization and structured management of the outdoor offering, explains:

“Outdooractive is a platform that allows us to work concisely and accurately with attractions, routes and offers and to manage all information exclusively, thereby offering the user a quality product.”

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Preventing conflicts in nature through digitalization – “Digitize the Planet” in BR report

(German video report; please turn on subtitles for English)

In a report by the “Bayerischen Rundfunks” (Bavarian Radio), the non-profit association “Digitize the Planet” was featured. The aim of the association is to digitize all relevant regulations, including the laws and local rules for the sustainable use of the environment. The Nagelfluhkette Nature Park is one of the pilot regions implementing a digital project to combat the degradation of nature.

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Why regional destination apps are more important than ever before

The pandemic crisis and lockdowns worldwide are leading to a heavy increase in the number of visitors in some places as holidays abroad are not an option in most countries at the moment. Within weeks, the well-known hotspots of the touristic regions, which had already reached their limits on sunny weekends and holidays in the past, are proving to be overpopulated on a regular base now.

Simultaneously, the volume of day-tourists from the nearby regions rose to unheard of levels as these were some of the only remaining options for those looking for recreational activities in times when almost all of the alternatives were closed (swimming pools, museums, restaurants, etc.).

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neusta destination solutions and Outdooractive establish a partnership

With their partnership, the two German tourism technology top-dogs combine their strengths and competencies to benefit destinations and expand the diversity of potential and existing customers multiple times over.

The out-and-out agency, neusta destination solutions (DS), and the world’s largest outdoor platform, Outdooractive, agree that by bundling their joint services, destinations get the best of both worlds and no longer have to decide for one or the other.

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