With state-of-the-art tools and technologies, Outdooractive can already add significant value to sustainable visitor management by providing tourism destinations with a platform of quality content and up-to-date contextual information about the destination. This provides important information and guidance for guests, whether they are day visitors from the nearby area, or tourists from all over the world.
The long-standing partnership between Pfronten Tourismus and Outdooractive also faces new challenges. With the digital services of Outdooractive, solutions for pioneering visitor management and effective visitor guidance in Pfronten are being developed together.
Interview with Jean-Baptiste Godard about Région Dents du Midi partnership with Outdooractive.
„We’ve been interested in joining Outdooractive for several years because of the quality of services and the very important community.” – Jean-Baptiste Godard, Digital & IT Project Manager at Région Dents du Midi.
We spoke with Mr Godard of Région Dents du Midi about why they decided to partner with Outdooractive, how the region plans on using the platform to provide a more enjoyable experience for their guests and what benefits stuck out to them when joining the world’s leading outdoor platform.
On 20 January 2021, Outdooractive presented a keynote at the ENTER21 eConference, an annual event on information and communication technologies in travel and tourism, organised by the International Federation of IT and Travel & Tourism (IFITT) to bring the worldwide research community and the tourism industry together.
For the first time in the history of the conference, the complete event was organised as a digital format. In their talk Dr. Dominik Huber (Research Manager) and Martin Soutschek (Director R&D) from Outdooractive presented concepts and solutions that can support destination management organisations (DMOs) to better understand visitor movement patterns and to take action for sustainable visitor management.
In 2021, we all look forward to the season of travel again. With this anticipation, it is no secret that we will once again be faced with crowded hotspots once travel restrictions are lifted.
However, Outdooractive has the strategy how to counteract over-tourism challenges.
From January 1, 2021, the Outdooractive community will have the opportunity to take part in individual challenges in three categories while earning badges and prizes along the way. Our customers can utilize visitor guidance by selecting challenges that direct their customers away from the most popular and crowded spots, as well as extend brand awareness by interacting directly with their ideal audience.
“Outdooractive Challenges motivate the outdoor community to set individual goals. Our customers have another unique opportunity to interact with their guests and locals and an additional avenue for effective visitor guidance, for example by defining the visit of 10 POIs as a challenge to steer participants away from the hotspots,” says Hartmut Wimmer, Managing Director and CEO of Outdooractive.
Outdooractive is thrilled to play an active role in this year’s ENTER Conference, appearing as speakers as well as mentors for the Innovation Challenge – ICT for Sustainability and eQuality.
ENTER Conference is an annual event of the International Federation for IT and Travel & Tourism – IFITT community (ifitt). The conference offers a worldwide and unique forum for attendees from industry, academia, government, and other organizations. It aims to actively exchange, share, and challenge state-of-the-art research and industrial case studies on the application of information and communication technologies in travel and tourism.
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