In addition to numerous presentations by tourism experts and a varied supporting agenda, there will also be plenty of time to network during the Outdooractive Conference. The #oac19 partners will have the opportunity to present their services to the participants during the breaks as well as before and after the lectures and to go into more detail in personal conversations. In this blog article you can find out what this looks like and what other advantages partners also have.
All posts about oac
Digitization is changing the behavior of guests along the entire customer journey. Destinations must adapt and have to be present where users look for information. But how and where do I reach potential guests? At this year’s Outdooractive Conference, this topic will be the focus of numerous lectures. Top-class experts will provide participants with strategies on how destinations can handle the change in user behavior and what opportunities guest communication offers.
In the “Digital Guest Behavior Forum” on Wednesday and Thursday, participants can expect, among other speakers, talks from:
Everyone is talking about market research and data analysis. How does a potential guest move on a booking platform? What information about the destination does he need at what time and on what channel? However, collecting information alone is not enough to answer these questions. Data must be prepared and structured in order to find the most effective way to use it. But many destinations are only at the beginning. At this year’s Outdooractive Conference, the topic will therefore be discussed over a whole day in the Data Analysis & Research Forum. Experts from the tourism industry will explain how data management can work successfully.
Digitization and digital leadership must go hand in hand. As a digital leadership culture is the basis of a digital destination. In theory, most people already know this, but what exactly is behind it in practice? How can I successfully implement digital leadership in my destination? In this article we have summarized the first steps for you.
In the global competition in digital markets, where technologies are developing rapidly, one term has become indispensable: digital Leadership. The tourism industry also has to deal with new tasks, tools and procedures in order to remain successful in the digital area. But before concrete individual measures can be initiated, destinations must first understand and develop the core elements of digital management, even if this means abandoning previous structures and approaches. How this can be successfully implemented will be discussed at this year’s Outdooractive Conference. In the Digital Leadership Forum exciting speakers will provide impetus for modern leadership.