Everyone is talking about market research and data analysis. How does a potential guest move on a booking platform? What information about the destination does he need at what time and on what channel? However, collecting information alone is not enough to answer these questions. Data must be prepared and structured in order to find the most effective way to use it. But many destinations are only at the beginning. At this year’s Outdooractive Conference, the topic will therefore be discussed over a whole day in the Data Analysis & Research Forum. Experts from the tourism industry will explain how data management can work successfully.
All posts about Digitization
Digitization and digital leadership must go hand in hand. As a digital leadership culture is the basis of a digital destination. In theory, most people already know this, but what exactly is behind it in practice? How can I successfully implement digital leadership in my destination? In this article we have summarized the first steps for you.
In the global competition in digital markets, where technologies are developing rapidly, one term has become indispensable: digital Leadership. The tourism industry also has to deal with new tasks, tools and procedures in order to remain successful in the digital area. But before concrete individual measures can be initiated, destinations must first understand and develop the core elements of digital management, even if this means abandoning previous structures and approaches. How this can be successfully implemented will be discussed at this year’s Outdooractive Conference. In the Digital Leadership Forum exciting speakers will provide impetus for modern leadership.
Dirk Rogl has accompanied the global tourism economy as an editor, analyst and consultant for more than 20 years now. He is an analyst at Phocuswright, deputy director of the “Kompetenzzentrum Tourismus des Bundes” and advises DMOs, online travel services as well as service providers with Rogl Consult.
As a keynote speaker at the Outdooractive Conference 2018 Dirk Rogl explained to the participants who – in times of open data – is still relevant to the guest. You will find the most important findings here in this blog.
From September 18-20, 2018 Immenstadt was once again a hotspot of digital tourism: The Outdooractive Conference took place at the Castle of Immenstadt for the sixth time. During the three-day event, participants joined a diverse program – lectures of international experts, interactive workshops and seminars as well as an energetic outdoor program.