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Building greater resilience through digitization – Digitizing your guests

When distance make it difficult to get to know people in person, digitizing your guests is a necessary step to help sustain your business. Outdooractive provides you with the tools you need to ensure you are securely positioned for the future.

Every destination and every hotel wants to offer visitors and guests the best service. This is only possible if you are able to understand the personal needs of your visitors and make the effort to build a digital relationship with them before they arrive. Digital and sustainable, two-way communication as well as customer loyalty are the key to this.

How do you gain the trust of your guests and go about obtaining their data?

Relevant and personalized content based on the guests’ personal preferences increases interest and loyalty to the platform. The frequency of bookings grows and with it the possibility to collect relevant data from guests. Detailed guest profiles are created voluntarily through the registration process. Outdooractive offers this service nationwide and can also track guest data beyond the borders of a destination creating a foundation for understanding the market and being able to make forecasts for the future.

We create profiles for each user and permanently enrich them with data that is relevant to offering a  personalized service. Each user retains full control over his or her data, can withdraw their consent at any time and delete the profile completely. Compliance with General Data Protection Regulation (GDPR) promotes users trust in how their data is handles and used.

Outdooractive’s full-service white-label community solution is seamlessly integrated into all front-end products. The system is centrally managed by the Outdooractive Community Team, which deals with all questions from users as well as all infringements, spam and troubleshooting.
The data of all users who have registered in your front-end applications can be viewed in your business access and is automatically synchronized into your CRM.

The Outdooractive platform provides a number of options that you can use to create digital profiles of your guests. Reasons for a guest to register include challenges, ratings and comments, FAQs, competitions, and much more.

Offer your guests the best service and give them a direct added value with a gift of 4 weeks of Pro+ service.

Upon registration, the data will be directly transferred to your CRM, giving you the opportunity to use it for further services. This can be done once a booking is confirmed with a guest card, on your website and at other touch point.

Digitizing your guests is key to becoming more resilient in times of crisis and opens up additional flexibility in the future.

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Avoid overcrowded trails with digitized route suggestions

The search for routes and activities in a region nowadays mainly takes place online. This is also confirmed by a study by Bergzeit, which shows that 65% of hikers from the DACH region inform themselves about possible destinations for their excursions on online portals. Here, the best-known routes are usually presented in detail. One of the reasons for this is that tourism regions have so far focused their marketing efforts mainly on highlighting top routes. This now creates the problem that these routes are communicated, commented on and recommended via a wide variety of channels. The logical consequence is that visitors are drawn to already overcrowded routes. Thus, all visitors continue to gather on the same paths and the expected recreational effect is gone. And yet this loop can be solved so easily.

Potential visitors only need to be made aware of other routes in the region. This can be achieved if even unknown routes are adequately described and thus automatically suggested during the online search.

With the Outdooractive Business Account, destinations can create these routes in an uncomplicated and almost self-explanatory way. The more detailed the routes are described and the more information they contain, the higher they will be displayed in the search. Destinations can also integrate these digitized route descriptions on their own websites. Landing pages on the Outdooractive platform for specific activities present the diversity of the region even more clearly to the more than 11 million users (e.g. biking or hiking).

With these digital solutions, destinations can actively guide visitors along new paths and proactively avoid streams of visitors gathering in one place. It is important that DMOs become active and digitally present their regions and the offers available. This is the only way to create qualitative content that reaches potential visitors and provides sufficient information.

 

Preventing conflicts in nature through digitalization – “Digitize the Planet” in BR report

(German video report; please turn on subtitles for English)

In a report by the “Bayerischen Rundfunks” (Bavarian Radio), the non-profit association “Digitize the Planet” was featured. The aim of the association is to digitize all relevant regulations, including the laws and local rules for the sustainable use of the environment. The Nagelfluhkette Nature Park is one of the pilot regions implementing a digital project to combat the degradation of nature.

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Digital and effective – visitor flow management as a solution to rising tourist numbers

Overcrowded parking lots, cluttered hiking trails and protesting locals – more and more places that have for many years strived from tourism are becoming overwhelmed by the onslaught of travelers, and this has been occurring even before the days of Corona. The enormous coverage in the media shows that “over tourism”, with all its associated problems, is the dominant theme of modern tourism. These increasingly negative trends are forcing those responsible to look for the right strategies and solutions.

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Breaking down barriers – enabling “travel for everyone”

“We have been carrying out our work since 2009 to ensure that options for accessible leisure and vacations are expanded and made visible to guests. It is now only logical that we now include the existing information on accessibility in our travel planner, ”

explains Stefan Zindler, Managing Director of Rheinland-Pfalz Tourismus GmbH.

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