Corporate Outdooractive News

Guiding hikers and protecting grazing livestock with Outdooractive

During hikes in the Alpine region, incidents with mother cows and guard dogs occur more and more often. The animals are exposed to enormous stress in the process and the confrontations may lead to accidents. In order to counteract this problem, Graubünden, in cooperation with Outdooractive, has initiated an innovative pilot project. 

One animal per herd have been equipped with a transmitter that transmits the animal’s location to a server every 30 minutes. This information is transferred to the Outdooractive platform within 24 hours. Afterwards, the pastures used are shown to visitors and the owners of the animals on the map. 

This enables Graubünden to inform outdoor sports enthusiasts before they start their route and to guide them specifically to safe areas where no grazing animals will be disturbed. A QR code attached to fences on site, serve those who decide on a spontaneous trip to share the data and find information quickly. In the future some grazing animals will also be equipped with transmitters on around 8.000 alpine pastures in Austria. The transmitted information will be visible in the online hiking maps of the Alpine Club and will be transferred to all Outdooractive maps. 

In the long term, conflicts between agriculture and tourism can be minimized and mutual understanding expanded. 

 

Avoid overcrowded trails with digitized route suggestions

The search for routes and activities in a region nowadays mainly takes place online. This is also confirmed by a study by Bergzeit, which shows that 65% of hikers from the DACH region inform themselves about possible destinations for their excursions on online portals. Here, the best-known routes are usually presented in detail. One of the reasons for this is that tourism regions have so far focused their marketing efforts mainly on highlighting top routes. This now creates the problem that these routes are communicated, commented on and recommended via a wide variety of channels. The logical consequence is that visitors are drawn to already overcrowded routes. Thus, all visitors continue to gather on the same paths and the expected recreational effect is gone. And yet this loop can be solved so easily.

Potential visitors only need to be made aware of other routes in the region. This can be achieved if even unknown routes are adequately described and thus automatically suggested during the online search.

With the Outdooractive Business Account, destinations can create these routes in an uncomplicated and almost self-explanatory way. The more detailed the routes are described and the more information they contain, the higher they will be displayed in the search. Destinations can also integrate these digitized route descriptions on their own websites. Landing pages on the Outdooractive platform for specific activities present the diversity of the region even more clearly to the more than 11 million users (e.g. biking or hiking).

With these digital solutions, destinations can actively guide visitors along new paths and proactively avoid streams of visitors gathering in one place. It is important that DMOs become active and digitally present their regions and the offers available. This is the only way to create qualitative content that reaches potential visitors and provides sufficient information.

 

3D Flight Video 2.0 – Let your guests widen your reach

With Outdooractive’s new 3D Flight Videos, Pro+ users can now create high-quality videos of a route they have recorded in a single click. Furthermore, they now have the ability to share these experiences on social media. By letting visitors act as influencers you have a whole new way to market your destination.

Greater reach through new users

Guests at your destination must first create an account to use this feature. Registration can be done via the destination’s White-label website and White-label app, automatically making them members of the destination’s branded community and leads. In short, communication take place using the destination’s brand.

Qualitative data for digital visitor guidance

In order to create the videos, users will need to record their route. This data is transferred to the Destination Heatmap, which our customers can access via their Outdooractive Business Account. The information generated creates stats that can be used to further improve visitor guidance.

Attention for your region

The videos can be downloaded and shared thousands of times via social media channels such as Instagram, Facebook and YouTube. Prospective visitors who see the video are directed to the destination website for more information. In addition, destinations have the opportunity to create 3D Flight Videos with the Outdooractive Business Account and upload them via their own social media channels. This allows DMOs to become active themselves and use this tool to reach new guests.

 

Direct visitor flows across your region

Hardware solutions enable DMOs to count visitors on site, but can only measure visitor flows selectively (e.g. at parking lots and POIs). This is not suitable for comprehensive visitor management. In addition, it is not possible to react proactively to visitor flows. Measures are only initiated when tourists are already in the region. This makes it impossible to react reasonable to overcrowding in the long term and to solve problems such as nature destruction, overtourism and parking shortages.

Use the Destination Heatmap from Outdooractive as an indicator

The Destination Heatmap is Outdooractive’s tool that allows DMOs to see live, even before tourists arrive, which locations are in high demand. The software-based solution calibrates an exact count at individual points and enables visitor guidance over the entire area. In the long term, this information is stored and recorded in statistics. This information is the most useful basis for destinations to make correct decisions in different areas. For example, it becomes clear where the focus should be placed in marketing, which investments need to be made and which information should be displayed even more visible to visitors.

In addition to this background information in the Destination Heatmap, Outdooractive also provides tools (e.g. POI Challenges) to guide visitors in a targeted manner.

In this way, the Outdooractive platform, which has a wide reach, covers two central points in visitor guidance. On the one hand, statistics on visitor flows can be compiled and important insights can be gained from them. On the other hand, well-developed tools are offered that can be used to react directly and efficiently to these findings.

 

Hotel bookings – Outdooractive is the pole to the monopoly

Three well-known portals form the pinnacle of Online Travel Agencies (OTAs). A 2020 study by “Hotrec” (A European umbrella organization for restaurants and hotels) shows that 30% (up 10.2%  from 2013) of hotel bookings in Europe are made using these portals. At the same time, direct bookings have decreased to 45.5% (a 10% reduction from 2013).

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Digital visitor management – holistic and sustainable

In order to properly guide and direct your visitors, an end-to-end digital solution is needed. By the time a family has planned a day trip early on Saturday or Sunday and set off by car, it is already too late for meaningful guidance. This is because they do not have a Plan B with them when they hit traffic jams along the road and parking lots have filled up over the morning. Even crowded hiking trails, beaches and places to refreshment stops can no longer be avoided. The increasing number of tourists at popular spots and the pressure this places on the environment and infrastructure inevitably causes problems.

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Use digital city tours to guide visitors and revitalize quiet areas

Example for a digital city-tour

Even in cities, well-known and much communicated sights are often overrun. The history of a city is often hidden in lesser-known corners as well. Why not show tourists and locals these unknown corners, where history is waiting to be found?
A good way to do this is to plan tours on Outdooractive, that pass by various POIs. These points can be highlighted in the tour and explained in detail with the help of a description. In addition, information about POIs or tours through the city can be recorded with our Audio Guide and the visitor can simply listen, just like in a city-tour bus or during a guided city tour.

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Management of Premium-Routes

Trail Management in My Business

Bad Peterstal-Griesbach has established itself as a premium hiking destination and set the focus on the quality of the hiking experience. With 4 certified premium trails and a well-maintained network of hiking trails, the small municipality in the National Park region is making a name for itself as a destination for quality-conscious hiking holidaymakers. To achieve this level of high quality, the municipality has digitalized its trail management on the basis of Outdooractive Trail Management.

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QR Codes: a better alternative

Example of a service board for Bad Peterstal-Griesbach

Due to changing information 50% or more of print brochures often have to be thrown away at the end of the year. Are you maintaining and renewing information boards on a regular basis? A cheaper and sustainable alternative without maintenance costs are space and resource saving QR codes.

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