As you are aware, Outdooractive recently completed its acquisition of ViewRanger, the UK’s market leader for outdoor tourism and MountNpass, France’s digital guide for cycling tourism. This pooling of technical expertise, human capital and industry knowledge, as well as our burgeoning community of users and business partners have already brought considerable changes and enhancements to the Outdooractive platform, opening up exciting and timely new opportunities for you as our client. You can benefit more than ever from an elevated brand exposure brought by wider reach and new and improved features that have already helped grow user engagement.
Slowly restrictions are being eased, but the lack of freedom to move and travel is nonetheless affecting the tourism industry worldwide. Guests are either still bound to lockdowns or limited to their close surroundings, looking for ways to go beyond their four walls and explore what’s close to home.
As a reliable partner presenting Europe’s largest outdoor platform, we feel committed to help you, your guests and the tourism industry on a fast track back to normality.
How? With our campaign #ExploreMyRegion, we show support to all the actors of tourism and especially push local tourism back to normality.
80% of all information is perceived through the eyes. Images play a very special role here. They arouse emotions and desires, can fascinate, inspire and impress. Our newly integrated image layer in the map layer is intended to focus more on the significance of images for our users.
A few months ago governments and individuals would have never imagined the state that we find ourselves in today. Within weeks, we all eventually realized: we are in this together. This is a crisis across all nations, industries and individuals.
At first, the crisis had a paralyzing effect on all of us. Due to the lack of experience, no-one was sure how to react and before we knew it, we were in the middle of a worldwide pandemic.
Even so, companies and economic branches have already learned from the past: it is important to react to a crisis, share relevant information and inform stakeholders, guests and buyers accordingly. Slowly, communication and actions have started to spread widely across the globe.
Despite the physical separation that has been forced on us at the moment, our ability to communicate with one another online remains available and – as it has always been – the key to securing your business’ future and enabling it to flourish when current restrictions are lifted.
Your guests will be hugely relieved to be able to get out there and enjoy some freedom and so, in preparation for then, you can work now to improve the very thing that represents you and can deliver continued value: your content.
“We have been carrying out our work since 2009 to ensure that options for accessible leisure and vacations are expanded and made visible to guests. It is now only logical that we now include the existing information on accessibility in our travel planner, ”
explains Stefan Zindler, Managing Director of Rheinland-Pfalz Tourismus GmbH.
We find ourselves in a period of considerable uncertainty, with nobody knowing quite what the next steps are or the decisions that will be made. Entire countries, individuals and the tourism industry as a whole are being widely impacted by the measures that have been taken to combat the spread of Covid-19. Those who may have underestimated this impact initially should realize by now that, whilst the world keeps spinning, we can only really take one day at a time.
“Establishing the “Digitize the Planet” association makes us all very proud. Something is being done instead of just talking about what is needed and what is missing. It is a demanding task and there is a lot of work ahead of us, but I’m really looking forward to it. “
This was the remark of Mathias Behrens-Egge (of BTE Tourismus- und Regionalberatung), one of the founding members of the non-profit association, which launched on Thursday, March 5, 2020 in Berlin.
We are delighted to announce that Outdooractive has acquired mountNpass, France’s market leader for cycling tourism. Whilst mountNpass will maintain its brand identity, this latest step in Outdooractive’s journey represents its effort to develop its product line and market its services to a more international audience.
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