The first step of a destination in digitization is to build digital leadership. This is followed by bringing all existing content into a database. In this article you will find out why this is necessary and how it can be done.
Everyone is talking about market research and data analysis. How does a potential guest move on a booking platform? What information about the destination does he need at what time and on what channel? However, collecting information alone is not enough to answer these questions. Data must be prepared and structured in order to find the most effective way to use it. But many destinations are only at the beginning. At this year’s Outdooractive Conference, the topic will therefore be discussed over a whole day in the Data Analysis & Research Forum. Experts from the tourism industry will explain how data management can work successfully.
Success control, transparency, comparability and measurability. These are the main goals of our Content Reach Report. In the course of redefining visibility on the web, we are also improving our reporting. Optimized tracking methods lead to reliable figures and, thanks to international standards, to better comparability.
The time for destinations has come to decide whether to take advantage of the opportunities offered by digitization or to get lost in the jungle of websites.
Digitization and digital leadership must go hand in hand. As a digital leadership culture is the basis of a digital destination. In theory, most people already know this, but what exactly is behind it in practice? How can I successfully implement digital leadership in my destination? In this article we have summarized the first steps for you.
In the global competition in digital markets, where technologies are developing rapidly, one term has become indispensable: digital Leadership. The tourism industry also has to deal with new tasks, tools and procedures in order to remain successful in the digital area. But before concrete individual measures can be initiated, destinations must first understand and develop the core elements of digital management, even if this means abandoning previous structures and approaches. How this can be successfully implemented will be discussed at this year’s Outdooractive Conference. In the Digital Leadership Forum exciting speakers will provide impetus for modern leadership.
This year, the Outdooractive Conference takes place on September 24 – 26, 2019 and deals with the digitization in tourism. In addition to the outdoor program, a seminar day with various workshops and presentations by numerous experts awaits you. The focus will be on digital leadership, digital guest behavior and market research/data analysis. As usual, there will be two lecture halls at the conference in which the sessions will run in parallel. In order to give you a rough idea of what these three topics are about before the conference, we will go into more detail in this article.
The digital world is moving fast. For us at Outdooractive it is therefore particularly important to know what happens “outside” – to keep an eye on the market and analyze it. We follow trends and take them into account in our developments.
In a few days’ time, the ITB, the world’s leading trade fair for tourism, will once again take place in Berlin. Outdooractive is not only represented with a booth in the eTravel World (Hall 7.1.c), CEO & founder Hartmut Wimmer will also give a lecture.
The belief that there are universal KPIs is wrong. Key indicators can only be considered if they represent the key to success. Today’s Internet indicators mainly come from the advertising industry and are unsuitable for tourism and are not very effective.