Corporate Outdooractive News

Preventing conflicts in nature through digitalization – “Digitize the Planet” in BR report

(German video report; please turn on subtitles for English)

In a report by the “Bayerischen Rundfunks” (Bavarian Radio), the non-profit association “Digitize the Planet” was featured. The aim of the association is to digitize all relevant regulations, including the laws and local rules for the sustainable use of the environment. The Nagelfluhkette Nature Park is one of the pilot regions implementing a digital project to combat the degradation of nature.

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Why regional destination apps are more important than ever before

The pandemic crisis and lockdowns worldwide are leading to a heavy increase in the number of visitors in some places as holidays abroad are not an option in most countries at the moment. Within weeks, the well-known hotspots of the touristic regions, which had already reached their limits on sunny weekends and holidays in the past, are proving to be overpopulated on a regular base now.

Simultaneously, the volume of day-tourists from the nearby regions rose to unheard of levels as these were some of the only remaining options for those looking for recreational activities in times when almost all of the alternatives were closed (swimming pools, museums, restaurants, etc.).

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neusta destination solutions and Outdooractive establish a partnership

With their partnership, the two German tourism technology top-dogs combine their strengths and competencies to benefit destinations and expand the diversity of potential and existing customers multiple times over.

The out-and-out agency, neusta destination solutions (DS), and the world’s largest outdoor platform, Outdooractive, agree that by bundling their joint services, destinations get the best of both worlds and no longer have to decide for one or the other.

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Digital and effective – visitor flow management as a solution to rising tourist numbers

Overcrowded parking lots, cluttered hiking trails and protesting locals – more and more places that have for many years strived from tourism are becoming overwhelmed by the onslaught of travelers, and this has been occurring even before the days of Corona. The enormous coverage in the media shows that “over tourism”, with all its associated problems, is the dominant theme of modern tourism. These increasingly negative trends are forcing those responsible to look for the right strategies and solutions.

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Snap it – Smart route planning with imported GPX-Tracks

Until now, creating a route based on a previously recorded GPX track has often been very labor-intensive and time-consuming. The main reasons for this were the deviating geometry data of an imported GPX track from the route and the missing information about the route types (e.g. nature trail, asphalt, path, etc.), which had to be amended and processed when creating the route.

With the Outdooractive “Snap it” function, all these problems are now quickly and easily solved with a single click of the identically named button in the Outdooractive Business route planner.

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New FlexView Update: Even more powerful and user-friendly

The Outdooractive FlexView is the easiest way to integrate content from the Outdooractive database with your own website. The selected content, for example; routes, accommodations, excursions, skiing regions, events, etc. are displayed in a map view and also as a list or gallery view.

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Recent acquisitions creating more opportunities for you as an Outdooractive customer

As you are aware, Outdooractive recently completed its acquisition of ViewRanger, the UK’s market leader for outdoor tourism and MountNpass, France’s digital guide for cycling tourism.
This pooling of technical expertise, human capital and industry knowledge, as well as our burgeoning community of users and business partners have already brought considerable changes and enhancements to the Outdooractive platform, opening up exciting and timely new opportunities for you as our client. You can benefit more than ever from an elevated brand exposure brought by wider reach and new and improved features that have already helped grow user engagement.   

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#ExploreMyRegion – Our support for the local tourism industry

Slowly restrictions are being eased, but the lack of freedom to move and travel is nonetheless affecting the tourism industry worldwide. Guests are either still bound to lockdowns or limited to their close surroundings, looking for ways to go beyond their four walls and explore what’s close to home. 

As a reliable partner presenting Europe’s largest outdoor platform, we feel committed to help you, your guests and the tourism industry on a fast track back to normality. 

How? With our campaign #ExploreMyRegion, we show support to all the actors of tourism and especially push local tourism back to normality.

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Explore the images around the world – New image layer on the map

80% of all information is perceived through the eyes. Images play a very special role here. They arouse emotions and desires, can fascinate, inspire and impress. Our newly integrated image layer in the map layer is intended to focus more on the significance of images for our users.

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