In winter, guests are particularly dependent on tour recommendations and tools, because then the selection of suitable tours is usually more difficult than in summer: which cross-country skiing trails are open, where are the most beautiful toboggan tracks and where the deep snow slopes best suited for a ski tour? And once again it becomes clear that current data is the nuts and bolts, especially in winter. Without it, most tools are worthless and even the safety of users is at risk.
Corporate Outdooractive News
It is becoming increasingly difficult for companies to gain people’s attention and trust with classic advertising techniques, because advertising has lost credibility. Especially in tourism, the changing patterns in media usage as well as strong competitors are increasing pressure on destinations. Classic forms of advertising are no longer sufficient – user-generated content on the other hand is becoming more and more important. For tourism, this development represents a great opportunity, but at the same time an extreme challenge.
Shaping the future of digital tourism – that is the motto of this year’s Outdooractive Conference. From September 24 – 26, participants can look forward to a varied agenda: lectures by international experts, a newly conceived seminar day, a varied outdoor program and much more. In this article you will learn more about this year’s topic focus and new highlights that fit perfectly into our previous format.
The world’s leading trade fair for tourism, the ITB in Berlin, will open its doors from March 6 to March 10, 2019. Outdooractive will also be represented this year with a booth and a lecture. All important dates and information can be found in this article.
Siegen-Wittgenstein is a best-practice example of how small and medium-sized DMOs can benefit from digitization – the key to success is leadership, community and the right tools. Siegen-Wittgenstein’s new Destination Website has been online since September. The region was the first partner to choose Outdooractive’s Destination Website. In the following article, Monika Dombrowsky, Managing Director of Siegen-Wittgenstein, together with Julia Hilpisch, responsible for Online Marketing, explains four things that can lead small and medium-sized DMOs to digital success.
Since December, Outdooractive content has been available on the eBike Connect portal, which is part of the Bosch eBike Systems digital ecosystem. In the eBike Connect portal, eBikers can plan their routes, transfer them to the Nyon on-board computer and track, evaluate and share their own activities online. Routes from Outdooractive are now also available for download in the “Explore” section.
Just in time for the onset of winter in the Alps, the tour portal of the Alpine Clubs is also well equipped. Since December there has been a new, intuitive app and the license model with Free, Pro and Pro+ on alpenvereinaktiv.com. The extension provides mountain sports enthusiasts with numerous new functions as well as a new technical standard. This makes the planning of mountain advantures even easier and more reliable.
Companies have a social responsibility. At Christmas in particular, there is an increasing need for social commitment and doing good. Every year, the Johanniter-Unfall-Hilfe e. V. encourages a joint relief campaign, in which Outdooractive is again actively involved: the Christmas Truckers.
The Outdooractive Destination Management System (DMS) is the key to sustainable data management. DMS users have every reason to rejoice: From now on they can create more content types. The extension is available without additional costs and fully automatically in the DMS. In this article you can find out exactly what is possible in addition and what added value this has for our partners.
Tourism is a very sensitive sector and is one of the first, if not the first, to be hit hard during natural disasters. And yet, these have become more and more frequent recently. What can destination leaders do to mitigate the negative impacts?