Corporate Outdooractive News

Digitalizing an Outdoor Destination

Distretto Turistico dei Laghi secures its future success with Outdooractive

By working with Outdooractive Italia, Distretto Turistico dei Laghi supports and accompanies its guests throughout their entire trip. With the digitalization of its destination offer, the Piedmont Region Tourism Authority gains access to a fast-growing community and sends its messages to outdoor enthusiasts worldwide.

The project team, Silvia Longo Dorni and Silvia Lorenzini – Marketing and Communication Officers – and Simona Paracchini, Administrative Manager of Distretto Turistico Laghi (Lake Maggiore, Lake Orta, Lake Mergozzo and Ossola Valleys), made a conscious decision to use Outdooractive during the pandemic:

“Concerning the development of our outdoor offer, we recognized in 2020 the need to promote our destination abroad, especially in our target markets, France, Switzerland, Germany, and the Netherlands.”

Unlike a normal advertising campaign, Distretto Turistico dei Laghi achieves lasting and sustainable visibility with Outdooractive. By maintaining their destination content in the industry-leading destination management system, Outdooractive Business, they increase their reach across the entire Outdooractive platform.

A detailed target group analysis implemented by Outdooractive determines the preferences of the destination’s future visitors and serves as an important aid for addressing the right guests.
Find out the exciting background in the interview with the project team.


Optimized overview of maps, trails, activities, and much more

The new design of the Map Layer Panel makes it possible to gain a complete overview of all maps, styles, trails, activities, and additional layers, in a single glance.

Thanks to an intuitive visualization of available outdoor maps, digital trail networks and other helpful applications, we provide an optimized user experience for ideal route planning.

The new design of the Map Layer emphasizes the functionality of the different elements. As a result, users see more options than ever before, regardless of the screen size of their mobile device.

The general functionality of the Map Layer remains the same apart from the design changes. These changes apply to all frontends on the platform. The design update will be available on the web (desktop/mobile) first. With the changes in the app to follow.

Go to the Route Finder here.

All prepared: The platform’s software already speaks 15 languages

What is the best way to reach potential guests? From our point of view, by addressing them directly in their national language.

To address new, international guests, the Outdooractive platform software has already been prepared for this purpose and is available in 15 languages.

At Outdooractive, native speakers take care of the precise and correct translation of the entire platform software.

So you no longer need to invest in an external programming Everything is already done by us.

With Outdooractive, you can combine all tourist content in a single database. Tours, accommodations, restaurants, bookable offers, events, current conditions, weather, webcams and much more useful information.

Then all the info is distributed: on your destination’s own website, the websites of tourism partners, and throughout the Outdooractive network. This increases the reach of your content many times over.

Hindi and Japanese will follow

We are far from having reached the end of the journey; the next languages are already knocking on the portal’s door. Soon, the platform will additionally speak Japanese and Hindi.


Outdooractive acquires tour portal Sentres

Outdooractive is pleased to announce the integration of Sentres, the leading portal specializing in tours, activities and accommodation in South Tyrol.

The acquisition is part of Outdooractive’s consistent international growth strategy. It expands the available product portfolio for our tourism partners.

They can look forward to additional opportunities to give their POI an optimal advertising presence on the Outdooractive platform and benefit from visibility in an active target group of more than 20 million users.

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Outdooractive x theCrag

A cooperation for the climbing community and for the destinations that want to reach them

Two of the biggest names in the outdoor and climbing sector are joining up, bringing more content to Outdooractive users, and more web presence to destinations. It’s official: Outdooractive is cooperating with theCrag, the world’s largest climbing and bouldering platform.

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Small destination, digitized big

Image: ©Kur und Tourismus GmbH Bad Peterstal-Griesbach

May we introduce: Our innovative pilot customer Bad Peterstal-Griesbach – national park community in the heart of the Black Forest. Together with us, they go through the complete program of digitization of a destination: from the map to individual guest profiles.

“Besides Oberstaufen, we are the first and only premium hiking destination in Germany. Therefore it is crucial for us to work with a strong partner, who understands us exactly and equips us with the best technology,” says Axel Singer, Managing Director of Kur- und Tourismus GmbH Bad-Peterstal Griesbach.

They are now the first customer to use Outdooractive’s entire range of solutions to digitize their destination and design it for the benefit of their guests.

They rely on our tried-and-tested database, into whose optimal structure all content can be easily imported.

Based on this, Bad Peterstal-Griesbach creates the foundations with its own digital travel guide to benefit from the automatic, generic reach provided by Outdooractive.

And of course, the overall package, as used by Bad Peterstal-Griesbach, provides the right answers to questions about digital visitor guidance right along with it.

Look forward to further insights into the collaboration in the future and follow our joint milestones on the way to digital Bad Peterstal Griesbach.


Germany’s most innovative companies – Outdooractive receives distinction

The business magazine, Capital, together with one of the leading data and analysis institutes, Statista, has conducted an extensive analysis to determine the “Most Innovative Companies in Germany 2021”.

The findings show that Outdooractive is part of the elite inner circle.

As a part of the survey, representatives of innovation-awarding companies, as well as executives from the expert panel of Capital and Statista, gave their verdicts. From the assessments of these groups, the ranking lists were created. No other survey in Germany brings together more expert opinions.

Central aspects to the survey were the following areas of innovation:

  • Products & services
  • Business innovations
  • Corporate culture

You can find the results of the analysis online at:

News from product development (2)

In this article we will show you what we have already implemented and are currently developing in the areas of product, content and cartography to provide you with more inspiration and planning security.

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News from product development (1)

In the following two articles we will show you what we have already implemented and are currently developing this year in the areas of product, content and cartography to offer you more inspiration, orientation and planning security.

Discover in this article our innovations and developments for more orientation and what has happened in terms of internationalization.

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Pfronten Tourism digitally guides its visitors with Outdooractive

Image: ©Pfronten Tourismus S. Toplak, E. Reiter; Logo: ©Pfronten Tourismus

Outdooractive offers tourism destinations a platform with quality content, real-time data, and up-to-date contextual information. The result is the opportunity to digitally guide guests already in their inspiration and planning phase. In the future, however, the offering will go much further and Outdooractive will use data reports from the platform to provide, for example, heat maps and a “popularity index” that shows the relative visitor frequency and predicts it on the basis of relevant context.

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