With state-of-the-art tools and technologies, Outdooractive can already add significant value to sustainable visitor management by providing tourism destinations with a platform of quality content and up-to-date contextual information about the destination. This provides important information and guidance for guests, whether they are day visitors from the nearby area, or tourists from all over the world.
The long-standing partnership between Pfronten Tourismus and Outdooractive also faces new challenges. With the digital services of Outdooractive, solutions for pioneering visitor management and effective visitor guidance in Pfronten are being developed together.
Interview with Jean-Baptiste Godard about Région Dents du Midi partnership with Outdooractive.
„We’ve been interested in joining Outdooractive for several years because of the quality of services and the very important community.” – Jean-Baptiste Godard, Digital & IT Project Manager at Région Dents du Midi.
We spoke with Mr Godard of Région Dents du Midi about why they decided to partner with Outdooractive, how the region plans on using the platform to provide a more enjoyable experience for their guests and what benefits stuck out to them when joining the world’s leading outdoor platform.
On 20 January 2021, Outdooractive presented a keynote at the ENTER21 eConference, an annual event on information and communication technologies in travel and tourism, organised by the International Federation of IT and Travel & Tourism (IFITT) to bring the worldwide research community and the tourism industry together.
For the first time in the history of the conference, the complete event was organised as a digital format. In their talk Dr. Dominik Huber (Research Manager) and Martin Soutschek (Director R&D) from Outdooractive presented concepts and solutions that can support destination management organisations (DMOs) to better understand visitor movement patterns and to take action for sustainable visitor management.
In 2021, we all look forward to the season of travel again. With this anticipation, it is no secret that we will once again be faced with crowded hotspots once travel restrictions are lifted.
However, Outdooractive has the strategy how to counteract over-tourism challenges.
From January 1, 2021, the Outdooractive community will have the opportunity to take part in individual challenges in three categories while earning badges and prizes along the way. Our customers can utilize visitor guidance by selecting challenges that direct their customers away from the most popular and crowded spots, as well as extend brand awareness by interacting directly with their ideal audience.
“Outdooractive Challenges motivate the outdoor community to set individual goals. Our customers have another unique opportunity to interact with their guests and locals and an additional avenue for effective visitor guidance, for example by defining the visit of 10 POIs as a challenge to steer participants away from the hotspots,” says Hartmut Wimmer, Managing Director and CEO of Outdooractive.
Outdooractive is thrilled to play an active role in this year’s ENTER Conference, appearing as speakers as well as mentors for the Innovation Challenge – ICT for Sustainability and eQuality.
ENTER Conference is an annual event of the International Federation for IT and Travel & Tourism – IFITT community (ifitt). The conference offers a worldwide and unique forum for attendees from industry, academia, government, and other organizations. It aims to actively exchange, share, and challenge state-of-the-art research and industrial case studies on the application of information and communication technologies in travel and tourism.
The Outdooractive family has grown further: We welcome Outtt – the outdoor platform for Norwegian tourism.
The acquisition enables Outdooractive to take effective steps broadening its growth opportunities within the Scandinavian outdoor tourism markets. Outtt was found 2012 and specialized in mobile applications for iOS and Android. The platform provides outdoor insights through digital tools, interactive mapping, as well as curated trails, tips and insider guides. By partnering with local and regional providers to curate authentic wilderness experiences, the app connects Norway’s most-loved adventures and hidden gems to a growing domestic and international community.
Since 2014 the DMO „Garda Trentino” has been working together with Outdooractive. The DMO uses the Outdooractive system to present to the guest the various outdoor adventures in an attractive and practical way and to present the area at the northern part of Lake Garda to the Outdooractive community as an attractive destination for their next vacation.
Read the very informative interview with Stefania Oradini, Marketing and Product Development at Garda Trentino S.p.A. – Azienda per il Turismo.
Outdooractive is pleased to announce the addition of 15 new team members this month, joining the headquarters office in Bavaria, Germany.
As part of an ambitious growth strategy, Outdooractive has filled over 40 new job openings so far this year, strengthening all departments and expanding services. With these newly-filled positions, Outdooractive grows its workforce to 170 employees, coming from more than 30 countries, and working in offices and subsidiaries across Europe, Asia, and the Americas. Seven additional recruits are expected to join the team this November.
Outdooractive climbed the highest summit of the consumers and is, according to the persons responsible for the study DEUTSCHLAND TEST, a strong carabiner for consumers in the search for orientation.
In the DEUTSCHLAND TEST, the business magazine Focus-Money and the Wirtschaftsinstitut für Management- und Wirtschaftsforschung (IMWF) (Institute for Management and Economic Research) examine around 24,000 brands and companies. Here are the main parameters of the study:
from 396 product segments
based on 86.6 million statements from online and social media
Such a comprehensive study on preferred brands has never been done before in Germany.
The interviewed customers issue Outdooractive a very good report: The brand Outdooractive is the best in the market and also receives a top rating in the category technology.
With the distinction „Germany’s best portals, communities and search engines,” Outdooractive belongs to a select circle of the DEUTSCHLAND TEST. The distinction as “Germany’s Best” is the third of its kind in a row and thus a gratifying confirmation of the consistent focus on customers and users.
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