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All posts about Trends & research

Manage growth, define the DNA of your destination and reach the right guests.

‘Be careful what you wish for.’ This is a phrase that has been repeatedly used by Chris Doyle of the ATTA (Adventure Travel Trade Association). How right he is, as you can see in the ever louder discussions taking place about so-called ‘overtourism’. In many regions the steadily rising numbers of bookings are leading to symptoms of overload. How these might be counteracted is explored in this article.

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Measure the experience and the customer journey

There are successful managers who make the most important decisions on the basis of intuition and yet in order to accomplish building a digital platform, data-driven decisions are the modern-day prescription for success. Global market leaders such as booking.com or Amazon long ago did what the tourism industry should finally be doing now. Find out what this means below.

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Sustainability as a focus at the VIR Innovation Days

The VIR Online Innovation Days took place between June 25 – 26 in Berlin and the subject of sustainability in the tourism sector was a major focus of the event. Outdooractive’s CEO, Hartmut Wimmer, took part as a speaker and delivered a keynote speech on the subject of ‘Sustainability through digitization in destinations’. This article looks back to a couple of insights.

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Managing data instead of advertising

Spending money on traditional advertising is not the future of destination marketing and this article seeks to explain how these changes are taking place.

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Digitize your guests!

If you want to offer your guests the best possible service, you need to know their personal needs. Good hotel management today is able to greet all guests by name on arrival and automatically take their individual wishes into account during the entire stay. How this can be achieved for an entire destination is the subject of this article.

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Data must be distributable.

In tourism it is common to create complex websites. It is a fact that these websites no longer reach the desired target group because users have been using platforms for a long time. Nowadays the content has to be brought to the user – not the other way round. In this article you will find out which steps have to be taken.

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