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Difficult times ask for action

A few months ago governments and individuals would have never imagined the state that we find ourselves in today. Within weeks, we all eventually realized: we are in this together. This is a crisis across all nations, industries and individuals.

At first, the crisis had a paralyzing effect on all of us. Due to the lack of experience, no-one was sure how to react and before we knew it, we were in the middle of a worldwide pandemic.

Even so, companies and economic branches have already learned from the past: it is important to react to a crisis, share relevant information and inform stakeholders, guests and buyers accordingly. Slowly, communication and actions have started to spread widely across the globe.

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Capitalize on a Crisis

Despite the physical separation that has been forced on us at the moment, our ability to communicate with one another online remains available and – as it has always been – the key to securing your business’ future and enabling it to flourish when current restrictions are lifted. 

Your guests will be hugely relieved to be able to get out there and enjoy some freedom and so, in preparation for then, you can work now to improve the very thing that represents you and can deliver continued value: your content.

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Manage growth, define the DNA of your destination and reach the right guests.

‘Be careful what you wish for.’ This is a phrase that has been repeatedly used by Chris Doyle of the ATTA (Adventure Travel Trade Association). How right he is, as you can see in the ever louder discussions taking place about so-called ‘overtourism’. In many regions the steadily rising numbers of bookings are leading to symptoms of overload. How these might be counteracted is explored in this article.

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Measure the experience and the customer journey

There are successful managers who make the most important decisions on the basis of intuition and yet in order to accomplish building a digital platform, data-driven decisions are the modern-day prescription for success. Global market leaders such as booking.com or Amazon long ago did what the tourism industry should finally be doing now. Find out what this means below.

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Sustainability as a focus at the VIR Innovation Days

The VIR Online Innovation Days took place between June 25 – 26 in Berlin and the subject of sustainability in the tourism sector was a major focus of the event. Outdooractive’s CEO, Hartmut Wimmer, took part as a speaker and delivered a keynote speech on the subject of ‘Sustainability through digitization in destinations’. This article looks back to a couple of insights.

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Managing data instead of advertising

Spending money on traditional advertising is not the future of destination marketing and this article seeks to explain how these changes are taking place.

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