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Avoid overcrowded trails with digitized route suggestions

The search for routes and activities in a region nowadays mainly takes place online. This is also confirmed by a study by Bergzeit, which shows that 65% of hikers from the DACH region inform themselves about possible destinations for their excursions on online portals. Here, the best-known routes are usually presented in detail. One of the reasons for this is that tourism regions have so far focused their marketing efforts mainly on highlighting top routes. This now creates the problem that these routes are communicated, commented on and recommended via a wide variety of channels. The logical consequence is that visitors are drawn to already overcrowded routes. Thus, all visitors continue to gather on the same paths and the expected recreational effect is gone. And yet this loop can be solved so easily.

Potential visitors only need to be made aware of other routes in the region. This can be achieved if even unknown routes are adequately described and thus automatically suggested during the online search.

With the Outdooractive Business Account, destinations can create these routes in an uncomplicated and almost self-explanatory way. The more detailed the routes are described and the more information they contain, the higher they will be displayed in the search. Destinations can also integrate these digitized route descriptions on their own websites. Landing pages on the Outdooractive platform for specific activities present the diversity of the region even more clearly to the more than 11 million users (e.g. biking or hiking).

With these digital solutions, destinations can actively guide visitors along new paths and proactively avoid streams of visitors gathering in one place. It is important that DMOs become active and digitally present their regions and the offers available. This is the only way to create qualitative content that reaches potential visitors and provides sufficient information.

 

3D Flight Video 2.0 – Let your guests widen your reach

With Outdooractive’s new 3D Flight Videos, Pro+ users can now create high-quality videos of a route they have recorded in a single click. Furthermore, they now have the ability to share these experiences on social media. By letting visitors act as influencers you have a whole new way to market your destination.

Greater reach through new users

Guests at your destination must first create an account to use this feature. Registration can be done via the destination’s White-label website and White-label app, automatically making them members of the destination’s branded community and leads. In short, communication take place using the destination’s brand.

Qualitative data for digital visitor guidance

In order to create the videos, users will need to record their route. This data is transferred to the Destination Heatmap, which our customers can access via their Outdooractive Business Account. The information generated creates stats that can be used to further improve visitor guidance.

Attention for your region

The videos can be downloaded and shared thousands of times via social media channels such as Instagram, Facebook and YouTube. Prospective visitors who see the video are directed to the destination website for more information. In addition, destinations have the opportunity to create 3D Flight Videos with the Outdooractive Business Account and upload them via their own social media channels. This allows DMOs to become active themselves and use this tool to reach new guests.

 

Use digital city tours to guide visitors and revitalize quiet areas

Example for a digital city-tour

Even in cities, well-known and much communicated sights are often overrun. The history of a city is often hidden in lesser-known corners as well. Why not show tourists and locals these unknown corners, where history is waiting to be found?
A good way to do this is to plan tours on Outdooractive, that pass by various POIs. These points can be highlighted in the tour and explained in detail with the help of a description. In addition, information about POIs or tours through the city can be recorded with our Audio Guide and the visitor can simply listen, just like in a city-tour bus or during a guided city tour.

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QR Codes: a better alternative

Example of a service board for Bad Peterstal-Griesbach

Due to changing information 50% or more of print brochures often have to be thrown away at the end of the year. Are you maintaining and renewing information boards on a regular basis? A cheaper and sustainable alternative without maintenance costs are space and resource saving QR codes.

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Get to know your guests digitally provide them with guidance

Digital identities enable personalized marketing, reduce administrative processes and are forgery-proof. The best-known current example of a digitalized identity is the digital vaccination certificate.

If we draw a comparison with the tourism industry, it is still in its infancy. This is mainly due to authorities and a lack of interfaces, as Dirk Rogel, a specialist for digitalization trends in the tourism industry, explains in the article “How digital identities replace tickets and tour guides“.

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Managing illegal trails and routes

Many destinations suffer from the consequences of mountain bikers traveling on unauthorized trails and hiking trails. It is important to understand the conflicts that can arise and distinguish between illegal trails (i.e. trails that are built or used illegally, and trails that are allowed to be used by law) and multi-use trails for mountain bikers and hikers as well as horseback riders on trails, ski tourers on ski trails, or pedestrians on cross-country ski trails.

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