Influencing sustainable tourism with the new social sharing function
Social Media has forever changed the way we consume, think about, and interact with the tourism industry. On popular platforms such as Facebook and Instagram, all generations of travelers are now being influenced by photos and videos posted by friends and favorite travel accounts. In fact, 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on vacation photos or social media updates (amp agency, 2016).
In recognizing the role of social media and its impact on tourism, there is also mounting pressure for destinations to focus additional effort on sustainability — effectively guiding visitors and maintaining a balance of traffic between hotspots and lesser-known routes. With Outdooractive’s new social sharing function, destinations and business partners can easily influence sustainable change during the guests’ planning stage.
About the Social Sharing Function
The new sharing function allows destinations, business partners, and users to share routes and tracks directly to their Instagram and Facebook stories. Within a couple of taps, destinations can easily create their own inspiring content, guiding visitors from already top-ranking routes towards lesser-known areas that may be just as beautiful, but do not receive the same level of attention from travelers.
Available now on mobile iOS and Android, the feature can be accessed on the Outdooractive app, Pro-Alliance, and business apps as they are updated. For Pro-Alliance and business apps, brand-specific logos and color schemes are automatically integrated.
The sharing function combines content information with route imagery or a generated map view if no images are available. The add-on encourages both destinations and community members to share their own adventures and become social media influencers for sustainable tourism.
For more information about the sharing function, visit our knowledge page or contact us at marketing@outdooractive.com.