The new generation: Outdooractive presents a new app!
Efficient, user-oriented and equipped with an innovative technology – those are the basic parameters of the new Outdooractive App. Outdooractive sets a new standard of outdoor apps due to a combination of high-performance technology and an up-to-date user-experience. On September 26, 2017 in run-up to the Outdooractive Conference the results of one and a half years of work were presented – the introduction of the new app generation in cooperation with our pilot partner Mythos Schwäbische Alb.
As one of the industry’s first app providers, within the last nine years Outdooractive has positioned itself as market leader for touristic apps. Increasingly faster hard- and software developments and advancements demand continued improvements and adaptions. With that in mind the company decided in early 2016 to create a completely new and revolutionized app solution. Mythos Schwäbische Alb – one of our oldest and most trusting customers – was the first destination to secure the technology. Their trust will be rewarded with prospective solutions for mobile destination marketing. The new app was presented in the feel and look of Mythos Schwäbische Alb.
The new app generation
The new app was entirely build on a new operating concept. The result is an efficient and high-performing technology that complies with the customer’s needs as well as user expectations. It focuses primarily on the customer and customer experiences at a specific destination. By specifying personal interests the customer intuitively creates a personalized digital travel guide. Thus, content that fit to a customer’s individual interests are displayed prominently. A central and efficient search assists users to find content more easily and to share it with friends and the community with only a few clicks. The implementation of the new vector map of the app technology is particularly impressive in regards to speed and a clear transparency. It furthermore reduces data volume and establishes an unprecedented precision of outdoor cartography. Regardless of the zoom level, it is absolutely detailed and offers a fitting map layer for every (summer and winter) outdoor activity. Outdooractive presents the only technology worldwide that provides a full-featured and full-detailed topographical vector map.
The new app for our partners
For our pilot project the new app is already designed in the look and feel of our customer Mythos Schwäbische Alb. Destinations and businesses are provided with a number of different options to make their outdoor offers accessible and to give guests insight to their region – with minimum effort. The new technology automatically displays the best and most valuable content fitting to a customer’s interests without having to be edited and maintained. According to a customer’s profile the content displayed is accustomed to the fields of interest. Additionally, order and content of the app’s navigation elements are freely definable. Content is chosen via the Outdooractive CMS (Content-Management-System) and is integrated to the app by a specifically designed site. Thus, the customer is free and flexible to add own messages, seasonal campaigns, event tips or themed weeks. Almost all app adjustments and changes can be made by the customer.
In conclusion, Outdooractive has created much more than a simple instrument for market communication. The app applies to the newest technical standards and is programmed to adjust to new developments and trends. The real added and long-lasting value of the app is based on a vision of extensive destination marketing. The app will play a central role in building and maintaining a long-lasting relationship with guests. This means it will measure the guests’ usage to present personalized content – intelligently edited and contextually linked.
The new app generation makes it possible for Outdooractive to supply a fitting product for every customer requirement with help of a modular system. With two different setups that differ in complexity and extent an app solution can be found for every customer – as a partial or an overall solution.
Are you interested in the new app? You can find more information here. If you have further questions you can also contact our Sales-Team.