Bundled competencies and resources in outdoor tourism – the Pro Alliance
Outdooractive and its corporate partners represent the world’s single largest alliance of marketing professionals in the tourism sector. More and more publishers, trade associations and sports equipment manufacturers are using the Outdooractive Platform as a focal point for their corporate content and in doing so these contributors are gaining access to high-end customers who are seeking out quality services and products.
These combine with compelling offers available to paying Pro members of the largest outdoor community to generate substantial benefits and opportunities:
Exclusive Content
Content from map publishers, tour books and outdoor magazines are made available online and are exclusively available to all members of the Pro Alliance as premium content. This gives all publishers the opportunity to digitize their content without endangering their current business model.
A New Business Model
Using the platform, partners can monetize their own digital content with an online subscription model. https://www.outdooractive.com/en/pro.html
Partners who have their own reach can then sell the Pro/Pro+ memberships to their users under their own branding and receive a share of the income. Outdooractive is essentially building the “Spotify” for outdoor content. E.g. https://www.alpenvereinaktiv.com/de/
Benefits for the members of partners
When Pro/Pro+ memberships are sold through the partners’ brand, partners can offer their own customers or members a discount on the Pro/Pro+ membership. E.g. for members of the Alpine Clubs or subscribers of a magazine.
Benefits for the members of partners
When Pro/Pro+ memberships are sold through the partners’ brand, partners can offer their own customers or members a discount on the Pro/Pro+ membership. E.g. for members of the Alpine Clubs or subscribers of a magazine.
The perfect target group for manufacturers of outdoor products.
Outdoor enthusiasts who are willing to spend money on their passion in the form of a Pro/Pro+ membership are usually considered power users. These are the customers willing to pay for outdoor products, experiences, etc. Ideal customers that every outdoor brand would like to address.
Pro/Pro+ users get an exclusive shopping discount in brand shops and brands get leads from the highly attractive target group in this user-base: https://www.outdooractive.com/en/pro-benefits.html
Win-win-win-win-win situation
With the Pro Alliance, everyone will have what they need in the future online:
- The users are the focus point and they get the world’s best content from professional publishers, the best maps and exclusive deals from top brands.
- Publishers have an online marketplace for the distribution and marketing of their content in the future – this enables them to compensate for the decline in income from print products and thus survive.
- Manufacturers have access to their ideal customers.
- Outdooractive receives more premium content, more reach, and more users.
- Tourism destinations get access to more useful user profiles and access to the extremely interesting target group of active vacationers who are willing to pay.
Do you want to enjoy the benefits of the Pro Alliance’s partnership with publishers, trade associations and sports equipment manufacturers? Contact us at: sales@outdooractive.com