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More reach on the Norwegian market: Outdooractive takes over Outtt

The Outdooractive family has grown further: We welcome Outtt – the outdoor platform for Norwegian tourism.

The acquisition enables Outdooractive to take effective steps broadening its growth opportunities within the Scandinavian outdoor tourism markets. Outtt was found 2012 and specialized in mobile applications for iOS and Android. The platform provides outdoor insights through digital tools, interactive mapping, as well as curated trails, tips and insider guides. By partnering with local and regional providers to curate authentic wilderness experiences, the app connects Norway’s most-loved adventures and hidden gems to a growing domestic and international community.

Commenting on the acquisition, Outdooractive Founder and CEO Hartmut Wimmer said: “We are pleased to welcome Outtt to the Outdooractive family. Together we hold similar values, objectives, clients, users, and content, and we’re enthusiastic for the future developments this will create for our partners and users worldwide.”

Outtt Co-Founder and CEO Erlend Eggen commented: “Early in discussions with Outdooractive, we saw a great alignment between our visions and now we can deliver even more value to our community. Our customers and partners will gain a boost in international reach, something we’ve been striving towards, as well as a wider array of tools at their disposal.  Our users will get access to a mass of inspirational content and great new features to play with, making it even easier to explore the outdoors.”

For further information, please find the English press release here.