Internationalization is a global topic. The spatial borders of tourism, trading, politics and society are blurring due to growing possibilities. Moreover, when it comes to the internet there are virtually no boundaries. Naturally, more possibilities increase demands.
Over the last several years we have toiled with the administration of images. The file size of one high-quality photo has had a thirtyfold increase over the past 15 years. How many times have hard drives been filled up with images to the point that computers wouldn’t boot up properly? And whenever you needed a specific image you couldn’t find it. Photos were filed in an unstructured manner and not provided with keywords. Furthermore, image rights were either unclear or not disclosed at all.
Digitization was the central topic at this year’s ITB, the world’s biggest tourism trade fair. “How do destinations prepare for the digital future and how does professional data management fit into this?” These were two of the most discussed topics at many of the ITB’s presentations and discussions. Outdooractive presented trade visitors with our new Destination Suite – a holistic solution for destination management.
TYPO3 – next to Drupal, Joomla and WordPress – is one of the most popular open source content management systems in the German-speaking area. Roughly 500,000 websites worldwide are based on its technologies including many DMO websites. Numerous web agencies have specialized in programming tourism websites on the basis of TYPO3 or other web content management systems. But the time has come to rethink this strategy! The individual website of a tourism destination, that was once considered to be the central and vital medium, is losing its relevance. For many years the destination website was regarded as THE fundamental place for activities in tourism marketing. Many jobs in tourism destinations serve the purpose of filling a website with content, improve relevance by search engine optimization, create marketing campaigns to increase website relevance, buy range for a website, relaunch every three years and watch over KPIs.
Ski resorts are prominent destinations in winter tourism. They unite the touristic infrastructure of a destination: cableways, restaurants, hotels and other offers for guests. In general, a region and all surrounding ski schools and hotels benefit from the advantages of a ski resort.
A number of information is needed if you are planning for an outdoor vacation during winter: Tips for tours and destinations, recommendations for accommodations as well as information about relevant events and offers. A regions daily recommendations of outdoor possibilities are extremely vital during the winter season as snow and weather conditions vary widely.