The basis of all digital processes is data. This is especially true in tourism. No inspiration, no travel planning, no booking and no on-site experience are conceivable without destination data in the future. ALL data. We have to start now! This article will tell you what you have to consider.
The first step of a destination in digitization is to build digital leadership. This is followed by bringing all existing content into a database. In this article you will find out why this is necessary and how it can be done.
Digitization and digital leadership must go hand in hand. As a digital leadership culture is the basis of a digital destination. In theory, most people already know this, but what exactly is behind it in practice? How can I successfully implement digital leadership in my destination? In this article we have summarized the first steps for you.
The digital world is moving fast. For us at Outdooractive it is therefore particularly important to know what happens “outside” – to keep an eye on the market and analyze it. We follow trends and take them into account in our developments.
The belief that there are universal KPIs is wrong. Key indicators can only be considered if they represent the key to success. Today’s Internet indicators mainly come from the advertising industry and are unsuitable for tourism and are not very effective.
It is becoming increasingly difficult for companies to gain people’s attention and trust with classic advertising techniques, because advertising has lost credibility. Especially in tourism, the changing patterns in media usage as well as strong competitors are increasing pressure on destinations. Classic forms of advertising are no longer sufficient – user-generated content on the other hand is becoming more and more important. For tourism, this development represents a great opportunity, but at the same time an extreme challenge.