Connecting accounts with partner apps provides destinations with even more data than before
By connecting with Garmin, Suunto, and our other partner apps Outdooractive users are now able to transfer their plans and routes to wearables and devices. These account connections also offer the possibility to transfer tracks recorded on a wearable to the user’s Outdooractive profile, which they can then edit and share with the community.
What does this mean for our destination customers?
Your guests can use the navigation function of their wearables to explore destinations in a dynamic yet simple way. At the same time, a new incentive has been created to publicly share experiences of a region. As a result of these account connections, we saw over 150,000 additional tracks uploaded in February alone. This automatically translates to greater data accrual within a destination and, as a result, our customers gaining more information and insights about their guests – a major benefit in terms of visitor management. Not only this, but an increase in content on the platform centered on a destination increases its exposure and, in turn, global visibility.
We have also seen a further 22,000 routes from the Outdooractive database being uploaded to Garmin and Suunto devices, which also benefits destinations in the distribution of their routes and content.
This development marks just the beginning and we aim to considerably expand account connections as a benefit to our customers on both sides of our business.