Digitalizing an Outdoor Destination
Distretto Turistico dei Laghi secures its future success with Outdooractive
By working with Outdooractive Italia, Distretto Turistico dei Laghi supports and accompanies its guests throughout their entire trip. With the digitalization of its destination offer, the Piedmont Region Tourism Authority gains access to a fast-growing community and sends its messages to outdoor enthusiasts worldwide.
The project team, Silvia Longo Dorni and Silvia Lorenzini – Marketing and Communication Officers – and Simona Paracchini, Administrative Manager of Distretto Turistico Laghi (Lake Maggiore, Lake Orta, Lake Mergozzo and Ossola Valleys), made a conscious decision to use Outdooractive during the pandemic:
“Concerning the development of our outdoor offer, we recognized in 2020 the need to promote our destination abroad, especially in our target markets, France, Switzerland, Germany, and the Netherlands.”
Unlike a normal advertising campaign, Distretto Turistico dei Laghi achieves lasting and sustainable visibility with Outdooractive. By maintaining their destination content in the industry-leading destination management system, Outdooractive Business, they increase their reach across the entire Outdooractive platform.
A detailed target group analysis implemented by Outdooractive determines the preferences of the destination’s future visitors and serves as an important aid for addressing the right guests.
Find out the exciting background in the interview with the project team.